FORESIGHT INTO FUTURE

Data intelligence agency

BE GRADIENT

Insight and strategy in the digital world were not meant to be this hard.

In validating their decisions business leaders struggle to apply clean data from multiple sources. Trudging through the quicksand of data, variables and reports. Just surviving the day becomes a small victory.

This is where we come in.

WELCOME TO GRADIENT. WE BRING FORESIGHT INTO FUTURE.

THINK, ACT & DECIDE LIKE A STARTUP

Data is only as good as the way it’s shared and applied. That’s why we obsess about turning numbers into a narrative: stories about users and how to steer their behaviour. Always starting with “why’. Because only the ‘why’ reveals motivational drivers behind behaviour, opening the only window for true influence.

Gradient fx ©

We apply Gradient fx design thinking to decode the patterns in numerous variables. Constructing hypotheses from qualitative research, seeking for causation. These hypotheses are then validated in quantitative data sets, establishing correlation. Subsequently findings are turned into validated solutions that solve business problems that keep our customers awake at night, fast.