Bob
Intern Design & Video
At Gradient, we are not looking for perfection, unicorns, or other words that don’t describe real people. And if this is THE sign for you to apply, do it here! Gradient is fast becoming a top-tier “Talent Destination” for talents looking to boost their careers for the long term. We are building the best B2B […]
How do you build a demand engine and keep it running? | S01E09
Essential to a good demand gen strategy is a well-run demand “engine,” an engine that continuously fuels you with fresh, current, educational and valuable content. In this episode, Bob and Jeff discuss what it takes to set up such an engine and keep it running using some cases from our own portfolio. They discuss, among […]
RevOps – The Role of Marketing Automation in Demand Gen | S01E08
Marketing automation has been around for years in the world of B2B marketing. But does it really work as well as once promised? What is the role of marketing automation within demand gen? And how will it change in the future? Bob and Jeff discuss, among other things: This episode is part of a series […]
Team Lead – SaaS Portfolio
At Gradient, we are not looking for perfection, unicorns, or other words that don’t describe real people. And if this is THE sign for you to apply, do it here! Gradient is fast becoming a top-tier “Talent Destination” for talents looking to boost their careers for the long term. We are building the best B2B […]
Growth Specialist – Automation
At Gradient, we are not looking for perfection, unicorns, or other words that don’t describe real people. And if this is THE sign for you to apply, do it here! Gradient is fast becoming a top-tier “Talent Destination” for talents looking to boost their careers for the long term. We are building the best B2B […]
Growth Specialist – Performance
At Gradient, we are not looking for perfection, unicorns, or other words that don’t describe real people. And if this is THE sign for you to apply, do it here! Gradient is fast becoming a top-tier “Talent Destination” for talents looking to boost their careers for the long term. We are building the best B2B […]
B2B Strategist
At Gradient, we are not looking for perfection, unicorns, or other words that don’t describe real people. And if this is THE sign for you to apply, do it here! Gradient is fast becoming a top-tier “Talent Destination” for talents looking to boost their careers for the long term. We are building the best B2B […]
Changing Search Behavior: Demand Gen and the Role of SEO | S01E07
In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as: This episode is part of a series in […]
Creating the Demand Engine How to come up with a creative concept | S01E06
How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient’s creatives: Fabian Bijman. Topics covered include: This episode is part of a series of videos in which we […]