Marketing automation has been around for years in the world of B2B marketing. But does it really work as well as once promised? What is the role of marketing automation within demand gen? And how will it change in the future? Bob and Jeff discuss, among other things:

• What’s left of the promise of marketing automation?
• What is RevOps?
• As a marketing manager, what metrics should you keep an eye on?
• As a marketer, what do you need to be able to do in order to do RevOps?

This episode is part of a series in which we explain step by step what is involved in a good demand gen strategy.

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