Essential to a good demand gen strategy is a well-run demand “engine,” an engine that continuously fuels you with fresh, current, educational and valuable content. In this episode, Bob and Jeff discuss what it takes to set up such an engine and keep it running using some cases from our own portfolio. They discuss, among other things:

• Setting up a process that you can follow every week
• The team to keep the engine running
• How to extract new content from your subject matter experts every time
• The process of trial and error

This episode is part of a series in which we explain step by step what is involved in a good demand gen strategy.

► See the entire series: https://youtube.com/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6
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