What worked and didn't work.

Validated strategy that captures existing market demand and generates future demand. Continuous validation of new and proven strategies for the purpose of improving your marketing mix.

Define, measure and visualize all relevant KPIs.

The key to creating the right demand in awareness channels is to tell the comprehensive story within the channels where your target audience is. We create and optimize upperfunnel campaigns that provide value to buyers regarding your product, your value proposition, product features and the essence of your differentiation. Includes concept, design and production for all necessary creative expressions.

Campaign planning, execution prioritization and project management.

Analyses and recommendations for optimal user experience and dominance on relevant terms in search engines.

Generation of quality leads that match your ideal customer profiles through targeted paid advertising campaigns in (Programmatic) Display Advertising, Google Ads, LinkedIn, Facebook/Instagram, Microsoft Ads, TikTok and Twitter.

CRM configuration and optimization of marketing, sales and service processes across the buyer journey.

Continuous validation of new and proven strategies for the purpose of improving your marketing mix.

Training modules on the above areas of expertise to make your teams more robust.