In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as:

• Zero-click content: the answer even before your click to the website
• Branded search traffic in the context of demand gen
• The rise of platforms like Tiktok as new search engines

This episode is part of a series in which we explain how Demand Gen works in B2B marketing.

► See the entire series: https://youtube.com/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6
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