Gradient is the growth partner for logistics service providers in the Netherlands. We help you become more customer-oriented, data-driven and future-proof – with proven B2B marketing and sales solutions.
#1 growth partner for Transport & Logistics
The pressure on margins, staff and technology is unprecedented. At the same time, customers increasingly expect more: faster service, real-time communication, a frictionless experience.
Gradient specializes in commercial transformation in transport & logistics. We connect strategy to execution – with marketing, sales and service that does convert.
The Digital Growth Benchmark 2025-2026 shows the real state of digitization in this sector. Where leaders make the difference, and where laggards are at risk.
Previously, Hostnet worked with isolated tools and Excel lists, leading to fragmented data and missed opportunities. By integrating HubSpot and Zendesk, we created a single system for sales and service. This provides real-time insights, faster lead follow-up, and thanks to AI and automation) significantly less administration. The result? A more efficient team fully focused on commercial success.
Seabourne Logistics lacked the online visibility to structurally convert website visitors into customers. We implemented an integrated approach of SEO, SEA, and hyper-local campaigns, powered by Google Analytics 4 and Leadinfo. Today, visitor behavior is transparent and filters out high-potential prospects immediately. The result: a continuous stream of relevant leads and a sales team that knows who to follow up with and when.
In practice, we see many opportunities remain untapped. This isn’t surprising given the challenges commercial leaders face today. Stagnating growth, labor shortages, and increasing competition are putting commercial targets under severe pressure.
All the more reason to embrace digitalization. Clients and partners expect more in terms of digital services and (real-time) communication.
Don’t want to wait any longer? Want to know right now what is needed to transform into a customer-centric, data-driven organization? Contact us, and we’ll schedule a meeting immediately.
