24sessions: a central architecture for international growth

Trigger

24sessions, now part of Messagebird, is the provider of a secure encrypted video platform for customer contact. With a proven product-market fit, the ambition was to grow rapidly internationally. The team faced the challenge of a fragmented technical landscape: loose marketing tools, no connection to the CRM, and no proper website. The task for Gradient: help us build a solid foundation for international growth.

Approach

For 24sessions, we set up Hubspot as the center of everything:

The CMS hub for an optimized and flexible website;
The Marketing hub for fully automated flows for smaller clubs;
The Sales hub for efficient follow-up on crown jewels;
Training for marketing and sales team members in the optimal use of Hubspot.

Result

Of course, with a well-designed website, we improved all relevant conversion statistics. In addition, by using Hubspot, we have established a strong foundation: a huge efficiency boost for sales and marketing, and a central architecture where everything comes together, ready for international growth.