In this episode, Bob and Jeff go in depth on demand gen and social advertising. The days of lead gen ads are over. Prospects no longer fall for it, and platforms are increasingly reluctant to accept outbound links. So how do you create demand with social advertising? Zero click content is the answer. Share educational and valuable content with your target audience even before the click to your website. So that your target audience consumes and remembers the content in its entirety. Bob and Jeff elaborate:
- How zero click content creates more brand affinity and followers
- How to figure out what your social ads should be about
- What it takes to create zero click content ads
Bob also gives you a behind-the-scenes look at how he would set up a zero click content ad step by step. This episode is part of a series where we break down the basics of #B2B #Demandgen.
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