It won’t have escaped your notice – ChatGPT is huge! This software is the best-known example of a set of AI tools that allow all sorts of things to be generated automatically by a machine. But how useful is this for the average B2B marketer? Can you have all your blogs written by ChatGPT from now on? Could you possibly outsource all of your marketing strategy to this chatbot? In this episode, Jeff, Bob and Ewoud provide an introduction to the topic of AI in B2B marketing. No doubt we are going to hear a lot more about this! Topics covered include:

• For if you’ve been under a rock: what is ChatGPT?
• How well does it really work?
• Is it true what ChatGPT tells you?
• How can you use it for B2B marketing activities such as copywriting and keyword research?
• What will be the impact of ChatGPT and similar tools on the work of the B2B marketer?