What do a recruiter and a B2B marketer have in common? Well, quite a lot! This episode features guests Jildert Huitema and Rogier van Hamburg of ImpactWork. With them, we talk about the latest going on in recruitment marketing, and from that, it turns out it’s pretty similar to B2B marketing! This is what we are talking about:

• How recruiters and HR departments no longer have enough to ‘post and pray’ job postings
• The similarities between a candidate journey and a B2B buyer journey
• The impact of your brand experience on attracting new candidates
• Several tips you can apply yourself to reinvigorate talent attraction
• The similarities between B2B marketing and recruitment can certainly be drawn across the axis of demand gen as well.

The beauty of this episode, then, is how it shows that we’re actually all working on the same problem, whether we work in marketing, recruitment, sales or customer success.

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