What is demand generation and how to apply it | The Secret inGradient S01E02

What is demand generation and how do you apply it? In this episode, we take a closer look at the concept of demand generation. Bob takes you through:

  • the definition of demand gene and its various components
  • how it relates to lead gene
  • how to measure the performance of your demand gen strategy
  • what kind of team you need to execute demand gen

This is the second installment in a series where we break down the theory and practical aspects of a good #demandgeneration #marketing strategy.

► See the entire series: https://youtube.com/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6
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