What is demand generation and how do you apply it? In this episode, we take a closer look at the concept of demand generation. Bob takes you through:
- the definition of demand gene and its various components
- how it relates to lead gene
- how to measure the performance of your demand gen strategy
- what kind of team you need to execute demand gen
This is the second installment in a series where we break down the theory and practical aspects of a good #demandgeneration #marketing strategy.
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