What can you expect if you are going to make the shift in your organization to more demand gen? In this episode, we explain the things you need to consider. We cover such topics as:

• What resources you need
• Which parts of the organization will be affected
• How to gain insight in your CRM into what demand creation is doing for your pipeline

This installment is the third in a series in which we cover all aspects of a good demandgen strategy.

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