On the podcast, Martijn Graat talks to thought leaders in the industry about trends and innovations in supply chain and logistics.
Gradient CEO Joost Jongbloed joined the latest episode to speak about the findings about our benchmark report about digital transformation in transport & logistics, focused on marketing, sales and service activities. Marketing starts with knowing both yourself and your customers. Our recent benchmark report on digital growth in the logistics sector highlighted room for improvement in our sector.

In the podcast Joost and Martijn talk about some of the report’s findings. Customers generally have a positive view of their logistics partners. Over 60% of clients rated their logistics providers as good or very good. However, the research also uncovers a disparity between how logistics companies perceive their performance and how their customers perceive them.
Listen to the podcast below to learn more about:
→ The perception of logistics companies versus the view of their customers
→ How digitalisation impacts operations, customer service, marketing, and sales
→ The shift from traditional sales to digital strategies
→ And the power of storytelling and brand differentiation