Strengthen your position in the manufacturing industry with a clear story, clear differentiation and personalized campaigns.
#1 growth partner for the manufacturing industry
Lisman Forklifts is a family-owned company that has been a household name in the world of forklifts for more than 50 years. This is a world where commerce moves fast: every day there is new stock and every day customers must be informed of it. Some of this process was still done by hand, with each machine’s name, photo, and every specification manually put into the email. The challenge for Gradient: make sending these emails more personal, smarter and easier.
Long sales cycles a problem? Our approach keeps potential buyers interested with tailored content to help them make informed decisions during each stage of their buying process.
Your message technically complex? No worries. We have the expertise to make them understandable to your target audience.
Competition? Check! With our incisive research tactics, we find insights that form the basis for your differentiation.
Limited range? With our CRM analytics, we uncover the most valuable customers and develop personalized campaigns for a quick yield boost.
No insight into ROI? Our analysts understand the challenges of valuation in the manufacturing industry with long buying cycles. They identify this quickly and provide thorough feedback to relevant stakeholders.
