Gradient ranked No. 1 in the Emerce 100 for third year in a row

Amsterdam, April 28, 2023

Gradient, the #1 B2B digital marketing agency, has won first place for the third year in a row in the Emerce 100, the leading Emerce’s annual survey of the best companies in Dutch e-business. With this, Gradient once again shows that it is among the top e-business companies in the Netherlands.

We are super proud of this achievement and are very grateful to our customers, they again gave us a very high rating with which we have nestled ourselves nicely in the top of Dutch e-business companies. Ultimately, in our business, success is determined by the results you achieve for your customers. Nice that our focus and dedication is recognized.

And very nice that we can help B2Bs – and marketers in particular – grow at a time when B2B marketing is rapidly increasing in importance and commercial value. Globally, more Euros now go into B2B than into B2C. And at the same time, you do not yet see in the marketing departments of many B2Bs the capacity, experience, support and knowledge level as in the big B2B brands. And, especially in the now economically uncertain time in which growth must still be realized, this puts B2B marketers under pressure. It is our mission to work with the marketer to realize this growth and to realize our ambition to be the standard in B2B marketing.

Since our first No. 1 listing (2021), the nature of our service to B2Bs has changed. Where pre-COVID many marketing and sales processes took place physically or manually, an acceleration in digitization is visible partly as a result of the COVID period. Indeed, advanced data, analytics, automation, CRM, and AI platforms have also become available for B2Bs. A wonderful development that allows B2Bs to transform with increasing efficiency and business impact as a result. In practice, it does mean that B2Bs must be supported and guided in this, often within challenging circumstances.

In a world that is accelerating digitalization, B2B leaders understand that this digital transformation is a must. But how do you connect your business strategy with digital marketing, data, AI and technology to grow profitably in a time of talent scarcity? That’s where Gradient comes in. With a pragmatic and focused approach to moving B2Bs forward with a unique blend of business consulting, organizational change and digital marketing expertise, guide B2Bs to a leadership position in their market. No pompous jargon, but with a practical plan that we execute together. Step by step. And always focused on growth.

For more information: hello@begradient.com or Book a strategy call.

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More about the Emerce100 survey
Since 1998, Emerce is the multimedia platform for entrepreneurs and professionals in the field of digital marketing, media and e-business. In the Emerce100, Emerce publishes annually how various companies have performed in the past year. In cooperation with Motivaction, Emerce conducts quantitative research to compile the Emerce100.