ChatGPT basic training

A practical training course for B2B Marketers

ChatGPT’s breakthrough in the media and marketing world is having a major impact on the work of B2B marketers. To take full advantage of this groundbreaking tool it is important to know more than just how to perform a simple search. Designed specifically for B2B marketers, our training program provides everything you need to harness the full potential of ChatGPT and OpenAI as a technology.

In this course, we will inspire, activate and guide you to make ChatGPT work for you. Depending on your specialty, we will teach you how to work with the tool, give tips and tricks, show best practice examples from the market and cover additional AI technology and plug-ins.

In addition, we work together to realize the first use cases specifically tailored to your work for your business. This is how we help you stay ahead and master the art of AI-based marketing. With ChatGPT as your ally, you will be able to strengthen marketing strategies, work much more efficiently and be more responsive to the needs of your target audience.

What can you do after this training?

After completing this training, you will have the key knowledge and skills to effectively apply ChatGPT within your field of work. Here are some concrete applications you can get started on right away:

Understanding of ChatGPT: You have a good understanding of what ChatGPT is, what it can do and how it works.
Creating an account & plug-ins: You will learn how to create your own ChatGPT account and which plug-ins will help you get started with ChatGPT efficiently.
Writing prompts: You are able to independently write prompts that produce the best possible results. This allows you to make the most of ChatGPT.
Content creation: ChatGPT lets you lay the groundwork for different types of content, such as landing pages, blogs, social media posts and more. You will learn how to use ChatGPT to generate effective and engaging content.
Research: You discover how to use ChatGPT as a research tool. It can help you find information, generate ideas and explore new perspectives.
Automation: You will learn that ChatGPT can be combined with other tools to automate certain tasks or processes. This allows you to work more efficiently and save time.

Thus, with this training you will develop a solid foundation to effectively apply ChatGPT within your field of work. You will be able to leverage ChatGPT’s capabilities, write prompts independently and create valuable content. In addition, you will discover how ChatGPT can support you in research and how it can be integrated with other tools to automate tasks.

The trainers

Martijn Draaisma

Martijn helps companies transform into future-proof marketing machines where AI and automation go hand in hand with human creativity. He has 20+ years of experience in digital marketing with clients as well as for agencies and has worked for (inter)national B2B and B2C well known brands during those years.

Jamil Florusse

As an SEO specialist, Jamil helps B2B companies become more findable online in search engines such as Google. The advent of AI is turning the marketing world upside down, which he is watching as closely as possible.

“Within 2 years, there will be 2 types of B2B marketers: those who make AI work for them, and those without a job.”

Joost Jongbloed, CEO Gradient