How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient’s creatives: Fabian Bijman. Topics covered include:

• What is a creative concept and why is it so important?
• What challenges have we encountered in creating creative concepts?
• How do you come up with a creative concept?

This episode is part of a series of videos in which we explain what Demand gen is and how to apply it in your organization.

► See the entire series: https://youtube.com/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6
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