Full Funnel Marketing Scan
Get instant insights into your growth potential.
Every logistics service provider wants to grow. But what’s holding you back commercially? With our full funnel marketing scan, we identify which stages of your funnel need improvement. Where does the process stall from visibility to revenue, or from lead to customer? We assess your marketing funnel using the Educate, Attract, Convert, Hook model.
After the scan, you’ll gain clear insights into your marketing potential by answering questions such as:
- Is your online presence strong enough to truly be visible?
- How easy is it for leads to convert?
- Are you investing enough in customer retention?
Fill in the form and we’ll get back to you with your personalized full funnel marketing scan.
#1 growth partner for Transport & Logistics
The sector is changing.
Growth means transformation.
The pressure on margins, staff and technology is unprecedented. At the same time, customers increasingly expect more: faster service, real-time communication, a frictionless experience.
Gradient specializes in commercial transformation in transport & logistics. We connect strategy to execution – with marketing, sales and service that does convert.
Benchmark Report
The results of the national benchmark study on digitization in transportation & logistics are in. Sit back, allow yourself insight into the digital gap between logistics service providers and their customers, and discover where your organization stands.
The biggest growth blockers in transport and logistics
Growthblockers:
- Marketing and sales silos hinder strategic growth.
- Unclear positioning
- Low inflow of quality leads
- Poor conversion from lead to loyal customer
- Limited time and capacity internally
Gradient’s growth accelerators
- Growth strategy aligned with customer data and market potential.
- Proposition and brand positioning that stand out.
- Performance and lead nurturing through HubSpot and automations.
- Funnel optimization and sales support with CRM integration.
- Gradient as an extension: from strategy to execution.
Results you can build on
Amsterdam Warehouse Company
All requests at Amsterdam Warehouse Company are centralized in HubSpot’s Service Hub. We track tickets, create more visibility, and increase the efficiency of the service process, with a smart backend that simplifies operations.
Seabourne Logistics
All online visibility and lead generation at Seabourne Logistics have been optimized with an integrated SEO and SEA approach. By using Google Analytics 4, Leadinfo, and hyper-local campaigns, leads are now generated weekly, and the right customers are efficiently followed up.
Now is the moment to change gears
In practice, we see that many opportunities remain unexploited. This does not come as a surprise when you see the challenges that logistics service providers currently face. Rising costs, tight labor markets and increased competition are putting significant pressure on margins.
All the more reason to embrace digitization, precisely because doing nothing carries the necessary downside risks. Clients expect more and more in terms of digital services and (real-time) communication
Acting together
Don’t want to wait any longer and find out now what it takes to transform into a customer-centric, data-driven organization? Contact us and we’ll set up an appointment right away.