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Gradient is the growth partner for IT & Cloud companies in the Netherlands. We help you become more customer-centric, data-driven and future-proof – with proven B2B marketing and sales solutions. Our IT & Cloud Benchmark Study shows that many cloud companies face unpredictable leads, misalignment between sales, marketing and product, and stagnant growth. We provide you with the insights and tools you need to overcome these challenges and optimize your growth strategy.
#1 growth partner for IT & Cloud



Gradient specializes in commercial transformation for IT & Cloud companies. We connect strategy to execution – with marketing, sales and service that really converts. That’s why we developed the Cloud Benchmark Study: an in-depth look at what works within Dutch Cloud companies and how smarter deployment of RevOps (Revenue Operations) can help integrate your marketing, sales and service activities and thus accelerate your growth. We help you not only to deploy the right technology, but also to cleverly combine it with marketing, sales and service campaigns so that you offer your customers the experience they desire.
We helped Hostnet streamline their sales and customer communication processes by integrating HubSpot and Zendesk. Previously, they were working with multiple systems, such as Zendesk Sell and Excel lists, which led to inefficiency and a lack of visibility. By linking the systems, they gained real-time visibility into customer interactions and sales activities, which increased sales team efficiency and reduced administrative tasks. This integration supported their commercial growth through faster decision-making and better follow-up on leads.
Do you recognize the growth challenges experienced by many IT & Cloud companies? Now imagine:
✔️ A funnel that works from the first click to a closed deal
✔️ Messages that appeal to the right buyer with the right urgency
✔️ Sales, marketing and product working together in the same direction
✔️ A RevOps system that takes the guesswork out and builds trust
With the right structure, growth stops feeling chaotic and becomes consistent. Don’t wait any longer and contact Gradient. We will help you take the next step:
– GTM Review: Spot your growth blockers
– RevOps Audit: Repair the gap between sales, marketing and service teams
– Strategy Workshop: Align your team around the EACH model
Pull together: book a strategy call
Don’t want to wait any longer and find out now what it takes to transform into a customer-centric, data-driven organization?
Book a strategy call and we’ll make an immediate appointment to discover together how we can accelerate your growth.