Lead generation is broken – Guest appearance at Inbound4cast | S02E02
In this episode, Bob is a guest on Jerrel Arkes’ podcast Inbound4cast. Together, discuss the current state of B2B marketing, the concept of Demand generation and the role of SEO in B2B marketing.
Ewoud
Mark
Tim
Gradient’s Demand Gen Process | S02E01
This is a recording of a meeting between Bob and colleague Mark, about the Demand Gen process that Gradient provides to its clients. Topics covered include: How did we develop this? What’s the thinking behind it? How exactly does it work? What have been our experiences so far? This ‘Fly on the wall’ experience is […]
What’s demand gen: a recap of all of season 1 – Season finale! | S01E10
Happy holidays and a happy new year! In this episode of The Secret inGradient, we summarize everything we have discussed in the past episodes on demand gene. Of course, we will do so in cozy Christmas spirit! We discuss, among other things: We also give you an inside look at our podcast. How do we […]
