- © 2024 - Gradient
The results of the national benchmark study on digitization in transportation & logistics are in. Sit back, allow yourself insight into the digital divide between logistics service providers and their customers, and discover where your organization stands.
Gradient is a full-service B2B agency that helps logistics companies achieve profitable growth through digitalization. The benchmark study on digitalization in transport & logistics provides in-depth insight into the digital maturity of the sector. We are happy to share this knowledge with you.
The report covers key aspects of digital marketing, sales and service in transportation & logistics. From brand and proposition to marketing data management and the application of technology and automation.
We did the benchmark study among both logistics service providers and clients. That allows comparisons in how far apart the different mindsets are. There appears to be a significant gap between the expectations of clients and to what extent these are met by logistics service providers.
For example, as many as 75% of logistics service providers estimate that customers rate their customer focus as high or very high. The reality is that only 36% of clients perceive their logistics partner’s customer focus as high.
The benchmark study clearly shows that digital transformation in the logistics sector is in many ways still in its infancy. This presents great opportunities for logistics service providers who are now moving up a digital gear.
© 2024 Gradient