Break through your growth ceiling with The GTM Blueprint.
You're doing outbound. LinkedIn messages, cold emails, maybe even calls. But it's not producing predictable results. Reply rates are dropping, your team spends hours on manual work, and a reliable pipeline remains out of reach. Sound familiar? The problem is rarely a lack of activity. It's the absence of a system. Without a sharp ICP, without signal-based targeting, without AI-powered automation, and without alignment between marketing and sales, outbound stays an ad-hoc exercise that doesn't scale. Intimate setting, limited seats. Register now, first come, first served.
Your growth ceiling lives in your GTM system.
Growth rarely stalls because of effort. It stalls because the underlying system hasn't evolved with your ambition. Your ICP is too broad, your outreach is manual and unscalable, and marketing and sales operate in parallel instead of in sync. Meanwhile, AI-powered tools can tell you exactly which accounts are showing buying intent right now, but you're not using them. This event shows you how to change that. Not by working harder, but by building a GTM system that is intent-driven, AI-powered, and scalable.
• Growth ceilings & data: How to recognize in your data and pipeline that your outbound is hitting a wall, and why 'doing more' isn't the answer.
• The GTM system framework: The three pillars of a scalable outbound machine: Foundation (ICP, offer, channels), Execution (orchestration, content, inbound activation), and Intelligence (enrichment, scoring, automation).
• AI-powered signal-based outreach: How to use AI tools to identify accounts showing real buying intent, from funding rounds and job changes to tech stack shifts and website engagement, and turn those signals into precisely timed outreach.
• Roundtable, map your own GTM system: An interactive session where you map your own outbound system against the three pillars and identify your biggest opportunity for improvement.
Our speakers
Peter_Koonen
Maurits Wondergem
Max Veefkind
Event
Get with the program.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Welcome to B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Reserve your ticket now.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the event free?
Yes, participation is completely free. We do ask you to register so we know how many places are taken.
Can I bring a colleague?
Absolutely, we'd even recommend it. Just register separately via the sign-up form, so we know you're coming together.
Who is this event for?
For B2B marketers, CMOs, marketing managers and management team members who want to understand how to reach their market beyond Google and LinkedIn. Whether you're already working with programmatic or just starting to consider it, the event offers insights at every level.
Do I need experience with GTM & Outbound marketing?
No, that's not necessary. We start with the GTM landscape and build up to concrete application. The interactive session is designed so everyone can take part, regardless of experience.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
