November 5, 2026
9:30 am
Close event
Break through your growth ceiling with Search Everywhere Optimization
Break through your growth ceiling with Search Everywhere Optimization
You've done the SEO basics. You track your rankings, your organic traffic, your position on page one. But Google isn't the only gateway to your customer anymore. ChatGPT, Gemini, Perplexity and AI Overviews are increasingly deciding which brands get seen, and which don't. Traditional SEO tactics are losing their grip, while a new discipline takes over: Generative Engine Optimization (GEO). At this event we show you exactly what that shift means for your visibility, your content and your growth strategy. With live data, a live audit demo, and a personal SEO audit worth €2,000 for every attendee. Intimate setting, limited number of places.
Your position 1 still exists. Nobody scrolls past the AI summary to see it.
More and more searches end without a click. AI search results answer the question directly, and the sources AI chooses to cite are fundamentally different from the pages that used to rank top on Google. AI Overviews are reshaping the results page itself: the position you always owned now sits below an AI-generated summary instead of above the fold. At the same time, a new generation of users is growing up that skips Google entirely, asking ChatGPT or searching on TikTok instead. The way your brand gets found is changing beyond recognition. This event shows you how to get ahead of that shift — not with panic, but with a clear framework that connects SEO and GEO into one coherent strategy.
- From SEO to GEO: what Generative Engine Optimization is, how it differs from traditional SEO, and why it matters for your market right now.
- The data behind the shift: current numbers on zero-click search, AI Overviews, and the shift in search behaviour toward AI platforms.
- Brand authority as the foundation: why AI models give priority to brands with authority and trust, and how you build that.
- Live audit demo: we show live how a brand scores in AI search results, and what the key areas for improvement are.
- 5 concrete actions: steps you can put to work immediately to strengthen your visibility across both traditional and AI-driven channels.
- A personal SEO audit worth €2,000: after the event you receive a tailor-made report with recommendations for your specific situation.
Our speakers
Peter_Koonen
Elisa Guegan
Jamil Florusse
Event
Get with the program.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Welcome to B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Reserve your ticket now.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the event free?
Yes, participation is completely free. We do ask you to register so we know how many places are taken.
Can I bring a colleague?
Absolutely, we'd even recommend it. Just register separately via the sign-up form, so we know you're coming together.
Who is this event for?
For B2B marketers, marketing managers and management team members who want to understand how AI search adoption can boost commercial growth.
Do I need experience with SEO?
No, that's not necessary. It is however handy to have a basic understanding of SEO in broader sense and how it can contribute to commercial growth. The interactive session is designed so everyone can take part, regardless of experience.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
