November 18, 2026
9:00 am
Close event
Scalers! Break through your growth ceiling with a Growth Architecture Session
Scalers! Break through your growth ceiling with a Growth Architecture Session
On 18 November, the ScaleUp Summit 2026 brings management teams of fast-growing companies to Studio 21, Hilversum. Gradient is an event partner and there all day. On stage, you hear how winners scale. Yet most B2B growth is a stack of campaigns, tools and tactics that never really add up. The Growth Architecture Session finds the system underneath. Two hours, free of charge, for Summit attendees: how you win customers today, where that approach hits its ceiling, and what your next phase demands. No pitch, no demo. Register below and we will contact you within one working day to get acquainted and plan your session.
Growth rarely stalls for lack of ambition. It stalls when the way you win and grow customers hits its ceiling.
Growth that flattens or turns erratic. Acquisition costs that climb every quarter. More campaigns, more people and more tooling for the same result. Founders who still close the biggest deals themselves. That is rarely a talent problem. It means the way you win customers has reached its ceiling, and doing more of the same won't lift it. The alternative is a deliberate choice: know which growth motion drives your company today, where it stops scaling, and what your next phase demands. That is what we work out together in two hours, with your own situation on the table.
- How customers find and buy from you: we map your current growth motion, from channels and buying process to deal size, sales cycle and the role of founders, sales, marketing and partners.
- Where your growth ceiling sits: the two or three constraints that hold back further growth, with a clear line between what the evidence shows and what is still an assumption.
- How to break through it: strengthen your current motion, add a complementary one or test a different approach, weighed against your buyers, deal economics, budget and team capacity.
- Your Growth Architecture Brief: a concise written summary of the findings and the recommended direction, within five working days.
- A 90-day plan: three priorities, each with a first action, an owner and a measure of progress.
Our Growth Architects
Peter Koonen
Nadine van der Wal
Joost Jongbloed
SESSION
Growth Architecture session.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Gradient is located at B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Register here for the session.
Register via the form below and we'll reach out to you within a working day.
Register via the form below and we'll reach out to you within a working day.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the session free?
Yes, participation is completely free. We do ask you to register so we know how many people you to be attending.
Can I bring a colleague?
Absolutely, we'd even recommend it.
Who is this session for?
For C-level and management team members operating in B2B's who want to understand how a systematic approach to growth will help them to break through their growth ceiling.
Do I need experience with B2B growth strategy?
It's recommended to bring your viewpoint or at least clearly defined problems in regard to B2B commercial growth to the session.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
