Break through your growth ceiling with HubSpot adoption.
Your HubSpot is set up. Processes implemented. Dashboards running. Yet your pipeline isn’t converting faster, your team is still working in spreadsheets, relying on gut feeling and disconnected tools. Sound familiar? It should - because in more than 60% of cases, the growth ceiling isn’t in the implementation. It’s in adoption. At this event, our specialists provide direction and concrete tools for growth. We take you from diagnosis to action - with real cases, a live demo, and a hands-on workshop. Intimate setting, limited seats. Register now - first come, first served.
HubSpot is live. But is your team actually using it?
The implementation is done. Your system is running. But nothing is happening. No visible results and no one is truly using the system - let alone collaborating in it. Zero adoption. At this event, we tackle adoption head-on across four axes: people, processes, data, and technology. You’ll see in real client cases how B2B companies went from setback to traction. We build a live adoption dashboard in HubSpot. And you’ll work hands-on with the 5D framework to kick off execution tomorrow and get your team moving.
- Adoption erosion as a growth killer: how to align the four domains - People, Process, Data, and Technology.
- The migration dilemma: clean first or migrate first? A practical framework based on a real client case.
- Measurable adoption: building HubSpot dashboards that combine data quality, usage metrics, and business impact.
- Change management: from setback to traction - lessons learned from a second go-live.
- The 5D framework: a hands-on workshop to stimulate and sustain adoption, from Discover to Drive.
Our speakers
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Vian Meijerink
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Frederique Moor
Cas van der Kuil
Event
Get with the program.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Welcome to B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Reserve your ticket now.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the event free?
Yes, participation is completely free. We do ask you to register so we know how many places are taken.
Can I bring a colleague?
Absolutely, we'd even recommend it. Just register separately via the sign-up form, so we know you're coming together.
Who is this event for?
For B2B marketers, CMOs, marketing managers and management team members who want to understand how HubSpot adoption can boost commercial growth.
Do I need experience with HubSpot?
No, that's not necessary. It is however handy to have a basic understanding of marketing automation solutions in broader sense and how they can contribute to commercial growth. The interactive session is designed so everyone can take part, regardless of experience.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
