Break through your growth ceiling with Growth Media.
You optimise Google Ads. You run LinkedIn campaigns. You measure CPLs and ROAS. But your pipeline isn't growing with it. That's because you're only reaching the 5% actively searching, while 95% of your market isn't looking to buy from you right now. They'll buy later, based on the recognition being built today. In other media: podcasts, premium publisher channels, newsletters, Connected TV and out-of-home. On the open web, in other words. At this event we show you how to activate that market with Growth Media. With AI-driven programmatic advertising, concrete client cases and round tables where we dive into which media investments and channels best fit your marketing objectives. Intimate setting, limited number of places.
Your budget runs on two channels. Your market is everywhere.
65% of searches end without a click. LinkedIn CPMs have doubled in three years. AI Overviews appear in almost half of all queries. The bottom-funnel channels you rely on are getting more expensive, more crowded and smaller. Meanwhile, 55 to 60% of online time is spent on the open web (publishers, podcasts, CTV, newsletters), but only 25 to 35% of ad budget goes there. That gap is your growth opportunity. In this event we show you how to close it and complete your growth system.
- The shifting B2B media landscape: why Google + LinkedIn are no longer enough, and which market shifts force you to look beyond the bottom funnel.
- Growth Media as a strategic pillar: how media works not as a standalone channel but as an integrated pillar in your growth system, connected to Strategy, Content, Performance and RevOps.
- AI-driven Programmatic Advertising: how intent data, publisher relationships and AI-powered buying let you reach your ideal customer on the open web, without cookies and without guesswork.
- Round table, the right media for your objectives: in interactive round tables we dive into which media investments and channels best fit your sector, ICP and marketing objectives, ready to apply right after the event.
Our speakers
Peter Koonen
Roos van Veen
Marco Kloots
Event
Get with the program.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Welcome to B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Reserve your ticket now.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the event free?
Yes, participation is completely free. We do ask you to register so we know how many places are taken.
Can I bring a colleague?
Absolutely, we'd even recommend it. Just register separately via the sign-up form, so we know you're coming together.
Who is this event for?
For B2B marketers, CMOs, marketing managers and management team members who want to understand how to reach their market beyond Google and LinkedIn. Whether you're already working with programmatic or just starting to consider it, the event offers insights at every level.
Do I need experience with GTM & Outbound marketing?
No, that's not necessary. We start with the GTM landscape and build up to concrete application. The interactive session is designed so everyone can take part, regardless of experience.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
