October 1, 2026
9:30 am
Close event
Break through your growth ceiling with an architected Growth System
if this stays unresolved
Most B2B companies invest in growth. Few build a system that makes it predictable, scalable and repeatable.
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Break through your growth ceiling with an architected Growth System
Date
October 1, 2026
Time
9:30 am
Location
B. Amsterdam
Fee
Free
You've hired strong people. You've invested in tooling. Growth still isn't compounding the way it should — plateauing, turning unpredictable, or costing more to sustain every quarter. That's rarely a talent problem. It's what happens when the growth system underneath it reaches its limit. This exclusive executive session for CEOs, CCOs and CMOs shows you why growth stalls, which growth motion is actually driving your organisation today, and what it takes to systematically break through the ceiling. No pitches, no demos but sharp insights and great networking opportunities and real client cases. Limited to 20 seats, C-level only.
Context
Growth doesn't stall from a lack of effort. It stalls when the system runs out of room.
Almost every commercial leader recognises the signs: growth that flattens or turns erratic, CAC that keeps climbing while effort increases, more initiatives needed for the same result, and teams working harder without it feeling scalable. This event doesn't start with how to fix those symptoms. It starts with the structural reality underneath them: growth stalls the moment the way it's being generated reaches its ceiling.
Event insights:
- Where growth actually breaks down: why working harder, running more campaigns or adding more tooling often makes the problem worse, not better.
- Recognising a growth ceiling: how growth ceilings form — not from a lack of ambition or talent, but from a system that has reached its limit.
- Growth motions, mapped: the different ways organisations grow, and why every motion works, until it doesn't.
- An honest client case: how Aelio consciously explored a motion shift, what it demanded from organisation and systems, and the role HubSpot played in it.
- HubSpot in strategic context: not as a tool, but as the engine-layer inside a commercial growth system.
- Your Growth Motion Scan, free: every attendee receives a scan of their organisation's dominant growth motion, and where their current ceiling actually sits.
Event
Our speakers
Peter_Koonen
Title
Peter has over thirteen years of experience in digital marketing and B2B growth. He co-founded Gradient in 2013 and built it into one of the fastest-growing B2B growth agencies in Europe, serving over 60 medium B2B enterprics.
At Gradient, he works with commercial leaders to break through growth ceilings by connecting strategy, data, and technology into one coherent system. During this event, he shares his perspective on why traditional outbound stalls and how a systems-based approach makes the difference.
Mitchell de Bos
Title
Mitchell is a commercial leader with a passion for marketplace technology and the labour market. With ten years scaling commercial organisations - incl. growing one team's MRR from €0 to €840K, and regional teams to over €1.9M MRR - he has guided B2B's through every growth stage.
As Managing Director at Aelio, Mitchell focuses on future-proofing growth by rethinking commercial models and aligning technology, organisation and product. In this session, he shares an honest account of a motion shift at Aelio.
Nadine van der Wal
Title
Nadine has more than ten years of experience guiding B2B organisations through strategic growth. She works at the intersection of strategy, marketing and organisation, helping commercial leaders recognise and break through structural growth ceilings.
At Gradient, Nadine guides executive teams in designing and executing scalable growth systems. During this event, she leads the opening insight session and the executive workshop, helping attendees understand why their growth is stalling and what that reveals about the commercial system underneath it.
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Vian Meijerink
Title
Vian has a background in CRM strategy, marketing automation, and system adoption. With over ten years of experience, he knows how to design and implement technology and processes so they are actually used by the entire team.
As HubSpot/RevOps Lead, he heads the RevOps discipline at Gradient. During this event, he opens the programme and shows why adoption erosion is the invisible brake on any growth system that wants to scale.
Event
Get with the program.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
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Title
Whether you’re scaling what already works or fixing what currently doesn’t, Gradient helps turn fragmented effort into a clearer model for growth.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Location
Welcome to B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
B. Amsterdam
B. Amsterdam
Johan Huizingalaan 763a
1066 VH Amsterdam
Title
Because if you're stuck at a ceiling, we've seen your pattern before — across hundreds of Growth Systems we've architected. And we know exactly how to break through it.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Register
Reserve your ticket now.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
Bringing a colleague? Register separately so we know you're coming together. Sign up via the form below and claim your spot. Places are limited.
B. Amsterdam
B. Amsterdam
Johan Huizingalaan 763a
1066 VH Amsterdam
Title
Because if you're stuck at a ceiling, we've seen your pattern before — across hundreds of Growth Systems we've architected. And we know exactly how to break through it.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
With expertise in growth marketing, AI, RevOps, Performance, Content and Media, we deliver scalable and sustainable growth.
With expertise in growth marketing, AI, RevOps, Performance, Content and Media, we deliver scalable and sustainable growth.
Johan Huizingalaan 763a
1066 VH Amsterdam
Title
Because if you're stuck at a ceiling, we've seen your pattern before — across hundreds of Growth Systems we've architected. And we know exactly how to break through it.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
B. Amsterdam
B. Amsterdam
Johan Huizingalaan 763a
1066 VH Amsterdam
Title
Because if you're stuck at a ceiling, we've seen your pattern before — across hundreds of Growth Systems we've architected. And we know exactly how to break through it.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Is the event free?
Yes, participation is completely free. We do ask you to register so we know how many places are taken.
Can I bring a colleague?
Absolutely, we'd even recommend it. Just register separately via the sign-up form, so we know you're coming together.
Who is this event for?
For C-level and management team members operating in B2B's who want to understand how a systematic approach to growth will help them to break through their growth ceiling.
Do I need experience with B2B growth strategy?
It's recommended to bring your viewpoint or at least clearly defined problems in regard to B2B commercial growth to the session.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
IS YOUR QUESTION NOT LISTED?
Get in touch at info@begradient.com and we'll get back to you as soon as possible.
