Break through your growth ceiling with CRM and e-mail marketing.
Your HubSpot is set up. Leads come in. But too many sit untouched between sales and marketing, and your existing customers barely get cross-sold or upsold at all. Sound familiar? That's the most expensive leak there is: revenue with no acquisition cost attached, which makes it the most profitable revenue you have, walking straight out the door. This event shows you how to close that gap and turn your database into a system that nurtures every contact, from first click to expanding customer. With the EACH framework, a live system build and a real Gradient client case. Intimate setting, limited seats. Register now.
The most expensive leak isn't a bad campaign. It's the customer nobody followed up with.
Loose campaigns. Data scattered across systems. Sales and marketing working in silos. No structural follow-up. Decisions made on gut feeling. And the costliest gap of all: customers who buy once and never hear from you again, even though they're the cheapest revenue you'll ever generate, since there's no acquisition cost left to earn back. The alternative is a system: automated, relevant flows. Segmentation based on behaviour and lifecycle stage. One database for sales and marketing. Automatic nurture, cross-sell and retention. Decisions made on data. Growth that compounds over time.
- Growth System in action, the EACH framework: Educate, Attract, Convert and Hook, one continuous customer journey, illustrated with concrete flow examples per stage, from a blog visitor downloading a guide to a customer triggering an upsell.
- Hook: your highest-margin growth channel: why revenue from existing customers costs nothing to acquire, and how structured cross-sell and upsell flows stop it leaking away unnoticed.
- From diagnosis to compounding growth: the four-phase method Gradient uses to build every growth system, Diagnose, Architect, Activate, Compound, from cleaning up your database to flows that keep optimising themselves.
- One database, one motion: how leads from paid, outbound and content land in the same CRM, get nurtured, and feed back into sales, the RevOps layer of your growth system.
- Gradient client case: results from a Gradient client, covering lead-to-customer conversion, repeat purchase and cost-per-customer.
Our Growth Architects
Peter Koonen
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Vian Meijerink
Pleun Braspenning
SESSION
Growth Architecture session.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Marketing often grows in layers: a strategy deck here, campaign execution there, content in another workflow, reporting in a separate tool. The result is activity without alignment, motion without clarity, and growth that stalls before it compounds.
Location
Gradient is located at B. Amsterdam.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
A vibrant location where innovation and entrepreneurship come together. Centrally located and easily accessible by car and public transport. Parking is simple and guaranteed.
Register
Register here for the session.
Register via the form below and we'll reach out to you within a working day.
Register via the form below and we'll reach out to you within a working day.
About
About Gradient.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
We help leaders in B2B grow their business. We work on breaking through growth ceilings by connecting strategy, execution, data and technology into one coherent system.
FAQ
Frequently asked questions.
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Neem je een collega mee? Schrijf jullie dan allebei apart in, zodat we weten dat jullie er samen bij zijn.Schrijf je in via onderstaand formulier en claim je plek! Plaatsen zijn beperkt!
Is the session free?
Yes, participation is completely free. We do ask you to register so we know how many people you to be attending.
Can I bring a colleague?
Absolutely, we'd even recommend it.
Who is this session for?
For C-level and management team members operating in B2B's who want to understand how a systematic approach to growth will help them to break through their growth ceiling.
Do I need experience with B2B growth strategy?
It's recommended to bring your viewpoint or at least clearly defined problems in regard to B2B commercial growth to the session.
Is there parking available?
Yes, parking at B. Amsterdam is easy and guaranteed. The location is also well connected by public transport.
