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About
Not another agency.
We're B2B Growth Architects. We don't run campaigns — we design the systems that break through ceilings and compound growth over time.
Our story
We started Gradient because we saw the same pattern everywhere:
Brilliant B2B companies hitting invisible ceilings. More budget, more tools, more campaigns — same plateau.
Brilliant B2B companies hitting invisible ceilings. More budget, more tools, more campaigns — same plateau.
The problem isn’t the effort. It’s fragmentation. Siloed teams, disconnected tools, agencies selling tactics without systems. Growth that depended on heroics instead of infrastructure. We believed there was a better way. Not campaigns that fade, but growth that compounds. Not decks that collect dust, but a system you own. That's why we architect Growth Systems.
Because if you're stuck at a ceiling, we've seen your pattern before — across hundreds of Growth Systems we've architected. And we know exactly how to break through it.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Why us
Different by design.
Agencies execute. Consultants advise. Tech vendors sell tools. Gradient architects Growth Systems. 5 proofs of difference:
Agencies execute. Consultants advise. Tech vendors sell tools. Gradient architects Growth Systems. 5 proofs of difference:
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Whether you’re scaling what already works or fixing what currently doesn’t, Gradient helps turn fragmented effort into a clearer model for growth.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Our history
13 years. From mobile search to Growth Systems.
From mobile search pioneers to AI-powered GTM systems.
From mobile search pioneers to AI-powered GTM systems.
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Whether you’re scaling what already works or fixing what currently doesn’t, Gradient helps turn fragmented effort into a clearer model for growth.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
2013
The beginning
Founded as a mobile search agency. One of the first in the Netherlands to specialize in mobile marketing.
2016
The Pivot to B2B
Shifted focus to B2B marketing. Started working with HubSpot and architecting inbound systems.
2020
Emerce 100 Recognition
Named #1 Full-Service B2B Agency in the Netherlands. Proof that systems beat tactics.
2023
The GTM Evolution
Developed the 7 GTM Motions framework. Started architecting full-stack Growth Systems.
2024
AI-Native Era
Became AI-native in execution. Every Growth System we architect now runs on our AI-driven Operating System.
2026
Today
250+ Growth Systems architected. €1500M+ in pipeline generated. The mission continues: break through ceilings.
Our values
We architect strategy.
Behavior runs it.
Talk is cheap. That’s why we've made value driven behaviour 50% of every Gradiator's performance review, because the smartest Growth System fails when nobody lives it into reality.
Talk is cheap. That’s why we've made value driven behaviour 50% of every Gradiator's performance review, because the smartest Growth System fails when nobody lives it into reality.
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Whether you’re scaling what already works or fixing what currently doesn’t, Gradient helps turn fragmented effort into a clearer model for growth.
No more
Random campaigns
Disconnected tools
Siloed teams
Misaligned messaging
Value 01
Bold Faith
"I've never done it before, so I think I can." We architect what hasn't been built, even for the clients other agencies gave up on.
Value 02
Entrepreneurship
We work the way founders do, proactive, decisive, always one step ahead. Every Gradiator runs their work with the ownership level as if it were their own startup. That's the only way Growth Systems get architected swiftly.
Value 03
Fresh-Sour
Critical to make things better, never to dismiss. We push back to sharpen the work, not to win the argument. Because Growth Systems are only as sharp as the questions behind them.
Value 04
Curiosity
AI delivers any answer in seconds. The edge belongs to the curious professional who keeps asking, and turns each new insight into work that compounds for clients.
Value 05
Service First
The foundation, not the ambition. We're in service to the clients we architect Growth Systems for, and to the Gradiators we build them with. Without it, the rest of the structure doesn't stand.
The proof is in our numbers.
#1
Full-Service B2B Agency in the Emerce 100
250+
Growth Systems architected and running
€1500M+
In B2B pipeline generated for clients
13 YRS
Architecting B2B growth
Meet the Gradiators.
Architects, challengers, growth obsessives: the people behind every Growth System we ship.
CEO - Co-founder & Growth Architect
Joost Jongbloed
CCO - Co-founder & Growth Architect
Peter Koonen
Rev Ops Director & Growth Architect
Tim van der Hart
Strategy Director & Growth Architect
Nadine van der Wal
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Business Unit Lead & Growth Architect
Jamil Florusse
Business Unit Lead & Growth Architect
Vian Meijerink
Growth Marketer - Performance
Bart Janssen
Growth Specialist - RevOps / Automation
Cas van der Kuil
Growth Specialist - Performance
Claire de Jong
Growth Specialist - RevOps / Automation
Daphne Pronk
Growth Specialist - Performance
Elisa Guegan
Growth Specialist - Content
Fabian Bijman
Growth Specialist - RevOps / Automation
Frederique Moor
Growth Specialist - Performance
Jennifer Bhatnagar
Growth Specialist - Performance
Jette van Diepen
Growth Specialist - Content
Joep Klerx
Growth Specialist - Performance
Lars Beekman
Growth Specialist - Performance
Lois Maas
Growth Specialist - Performance
Maarten Bruines
Engineer
Matewos Desta
GTM Engineer
Maurits Wondergem
GTM Engineer
Max Veefkind
Growth Architect
Melanie van der Storm
Operations Manager
Michelle Vet
GTM Engineer
Nick Zwaan
Growth Specialist - RevOps / Automation
Pleun Braspenning
Growth Specialist - Performance
Reinier van Duijne
Growth Specialist - Performance
Rens Verbaas
Growth Specialist - Content
Robin Walters
Growth Architect
Roos van Veen
Growth Specialist - Performance
Wouter Hemmes
Where would you like growth to start?
I’m ready to talk
Book a Call
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