Joost Jongbloed new CEO of Gradient Amsterdam

New breed marketing intelligence firm completes Management Board for further acceleration

Amsterdam - April 16, 2018 - Gradient, a new breed Marketing Intelligence firm, announces it has completed its Management Board by bringing in Joost Jongbloed as the CEO.

“After having been an advisor to our company from the very start, it felt as a logical step to bring in Joost to lift both our consultancy and product businesses to next levels. His leadership experience in international companies (IceMobile / BrandLoyalty, DDB & Tribal, McCann Erickson red.) that operate on the intersection of Design Thinking, Data Analytics and Digital Marketing is a valuable asset, taking into consideration what is needed to guide our clients into the digital future.”, founder Dave Kruizinga says.

Jongbloed; “The task at hand is as clear as challenging: We have a strong culture and a great team of around 40 top talents. An energised bunch, giving their best everyday in our consultancy business and on our SaaS product, Finn ( red). The two activities are being integrated and set up for aggressive expansion, in terms of volume and geographical coverage.”

“Over the last 6 years we have created amazing value with amazing clients (a.o.; Achmea, BVA Auctions, HEMA, InShared, McDonald’s, Terberg Leasing, Toolstation and WE fashion), and I am very exited to concur new territories with Joost on board. Further expansion within Europe, but we are looking at the US too.”, co- founder Peter Koonen states.

Jongbloed will lead the Management Board consisting of; Dave Kruizinga (CPO / founder), Peter Koonen (CCO / co-founder), Roelof Blom (CTO / partner), and Siebren Benedictus (COO / partner). Further on, the Management Board is actively supported by an Advisory Board, consisting of Mike Parsons (President / Investor Relations) and Pieter Plaisier (Sr. Advisor / Commerce).


Screen Shot 2018-04-15 at 19.45.39.png
Screen Shot 2018-04-15 at 19.54.58.png