{"id":9974,"date":"2022-12-04T09:46:47","date_gmt":"2022-12-04T09:46:47","guid":{"rendered":"https:\/\/begradient.com\/uncategorized\/how-do-you-build-a-demand-engine-and-keep-it-running-s01e09\/"},"modified":"2023-09-08T11:30:01","modified_gmt":"2023-09-08T11:30:01","slug":"how-do-you-build-a-demand-engine-and-keep-it-running-s01e09","status":"publish","type":"post","link":"https:\/\/begradient.com\/en\/podcast-episodes\/how-do-you-build-a-demand-engine-and-keep-it-running-s01e09\/","title":{"rendered":"How do you build a demand engine and keep it running? | S01E09"},"content":{"rendered":"\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3HNwD9BPdEHxgvBDuuzxjy?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n<p>Essential to a good demand gen strategy is a well-run demand &#8220;engine,&#8221; an engine that continuously fuels you with fresh, current, educational and valuable content. In this episode, Bob and Jeff discuss what it takes to set up such an engine and keep it running using some cases from our own portfolio. They discuss, among other things:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Setting up a process that you can follow every week  <\/li>\n\n\n\n<li>The team to keep the engine running  <\/li>\n\n\n\n<li>How to extract new content from your subject matter experts every time  <\/li>\n\n\n\n<li>The process of trial and error  <\/li>\n<\/ul>\n\n<p>This episode is part of a series in which we explain step by step what is involved in a good demand gen strategy.  <\/p>\n\n<p>\u25ba See the entire series: https:\/\/youtube.com\/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6  <br\/>\u25ba Subscribe to our channel: https:\/\/www.youtube.com\/channel\/UCa8raW78pLpmfaQzv3I3lIw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Essential to a good demand gen strategy is a well-run demand &#8220;engine,&#8221; an engine that continuously fuels you with fresh, current, educational and valuable content. In this episode, Bob and Jeff discuss what it takes to set up such an engine and keep it running using some cases from our own portfolio. They discuss, among [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-9974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-episodes"],"acf":[],"_elementor_source_image_hash":null,"_wp_attachment_backup_sizes":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_elementor_popup_display_settings":null,"_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"_elementor_is_screenshot":null,"_oembed_c20df2f369c0b3ecc5a430b0490b215d":null,"_oembed_858d65f9aa5ea80356bdc3ca70b70afe":null,"_oembed_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_time_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_20bcc060401754e2e44a944bab2d1119":null,"_oembed_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_time_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_c1e51587acdd6f7b99399159914bba82":null,"_oembed_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_time_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_ffef5431030b06ba6b7c3693aec70948":null,"_oembed_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_time_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_5c8d3563985123f323e8225d34235a42":null,"_oembed_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_time_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_196e47dd6329bbf617a8a3bf0d4cd578":null,"_oembed_558c6c4290e2f5eddcfc9e93e8806a99":null,"_oembed_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_time_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_0058f1ce77a0146b16fe594d0c626919":null,"_oembed_4020f75318bddd52dcee1c876f663e5f":null,"_oembed_time_4020f75318bddd52dcee1c876f663e5f":null,"_yoast_wpseo_primary_category":null,"_encloseme":"1","_wp_attachment_image_alt":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_library_id":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_priority":null,"_wpcode_note":null,"_wpcode_conditional_logic":null,"_wpcode_library_version":null,"_elementor_template_sub_type":null,"_wp_attachment_context":null,"_oembed_4afe4ad3b3a931cfe075fb5a3a925335":null,"_yoast_wpseo_bctitle":null,"__elementor_forms_snapshot":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_icl_lang_duplicate_of":null,"_menu_item_orphaned":null,"_elementor_source":null,"embed_link":null,"_embed_link":null,"spotify_embed_code":null,"_spotify_embed_code":null,"_oembed_49eb4f33d26da85e7f2c4f155cbf6971":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"_edit_lock":"1694172602:12","_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_page_assets":[],"_elementor_version":null,"_elementor_pro_version":null,"_elementor_controls_usage":null,"_wp_old_date":"2023-03-21","_elementor_conditions":null,"_edit_last":"12","_wpml_word_count":null,"_wpml_media_featured":null,"_wpml_media_duplicate":null,"wpml_media_processed":null,"_top_nav_excluded":"","_cms_nav_minihome":"","_last_translation_edit_mode":"translation-editor","_elementor_template_widget_type":null,"_wpml_location_migration_done":null,"_thumbnail_id":"9925","njt_duplicate_count_duplicate":null,"_elementor_screenshot":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_wordproof_timestamp":null,"_wpml_post_translation_editor_native":null,"_wp_old_slug":null,"wat_je_gaat_doen_bij_gradient":null,"_wat_je_gaat_doen_bij_gradient":null,"jij_hebt":null,"_jij_hebt":null,"perks":null,"_perks":null,"tekstkleur":null,"_tekstkleur":null,"achtergrondkleur":null,"_achtergrondkleur":null,"samenvatting":null,"_samenvatting":null,"trigger":null,"_trigger":null,"trigger_subtitel":null,"_trigger_subtitel":null,"aanpak":null,"_aanpak":null,"aanpak_subtitel":null,"_aanpak_subtitel":null,"resultaat":null,"_resultaat":null,"resultaat_subtitel":null,"_resultaat_subtitel":null,"quote":null,"_quote":null,"quote_auteur":null,"_quote_auteur":null,"voornaam":null,"_voornaam":null,"rol":null,"_rol":null,"foto":null,"_foto":null,"linkedin":null,"_linkedin":null,"_elementor_css":null,"extra_afbeeldingen_case":null,"_extra_afbeeldingen_case":null,"youtube_url":null,"_youtube_url":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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