{"id":9962,"date":"2022-10-21T09:34:41","date_gmt":"2022-10-21T09:34:41","guid":{"rendered":"https:\/\/begradient.com\/uncategorized\/changing-search-behavior-demand-gen-and-the-role-of-seo-s01e07\/"},"modified":"2023-09-08T11:29:43","modified_gmt":"2023-09-08T11:29:43","slug":"changing-search-behavior-demand-gen-and-the-role-of-seo-s01e07","status":"publish","type":"post","link":"https:\/\/begradient.com\/en\/podcast-episodes\/changing-search-behavior-demand-gen-and-the-role-of-seo-s01e07\/","title":{"rendered":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07"},"content":{"rendered":"\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1r67zvqcLMUL4U0HhdvqG0?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n<p>In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Zero-click content: the answer even before your click to the website  <\/li>\n\n\n\n<li>Branded search traffic in the context of demand gen  <\/li>\n\n\n\n<li>The rise of platforms like Tiktok as new search engines  <\/li>\n<\/ul>\n\n<p>This episode is part of a series in which we explain how Demand Gen works in B2B marketing.  <\/p>\n\n<p>\u25ba See the entire series: https:\/\/youtube.com\/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6  <br\/>\u25ba Subscribe to our channel: https:\/\/www.youtube.com\/channel\/UCa8raW78pLpmfaQzv3I3lIw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as: This episode is part of a series in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-9962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-episodes"],"acf":[],"_elementor_source_image_hash":null,"_wp_attachment_backup_sizes":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_elementor_popup_display_settings":null,"_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"_elementor_is_screenshot":null,"_oembed_c20df2f369c0b3ecc5a430b0490b215d":null,"_oembed_858d65f9aa5ea80356bdc3ca70b70afe":null,"_oembed_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_time_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_20bcc060401754e2e44a944bab2d1119":null,"_oembed_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_time_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_c1e51587acdd6f7b99399159914bba82":null,"_oembed_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_time_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_ffef5431030b06ba6b7c3693aec70948":null,"_oembed_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_time_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_5c8d3563985123f323e8225d34235a42":null,"_oembed_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_time_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_196e47dd6329bbf617a8a3bf0d4cd578":null,"_oembed_558c6c4290e2f5eddcfc9e93e8806a99":null,"_oembed_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_time_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_0058f1ce77a0146b16fe594d0c626919":null,"_oembed_4020f75318bddd52dcee1c876f663e5f":null,"_oembed_time_4020f75318bddd52dcee1c876f663e5f":null,"_yoast_wpseo_primary_category":null,"_encloseme":"1","_wp_attachment_image_alt":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_library_id":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_priority":null,"_wpcode_note":null,"_wpcode_conditional_logic":null,"_wpcode_library_version":null,"_elementor_template_sub_type":null,"_wp_attachment_context":null,"_oembed_4afe4ad3b3a931cfe075fb5a3a925335":null,"_yoast_wpseo_bctitle":null,"__elementor_forms_snapshot":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_icl_lang_duplicate_of":null,"_menu_item_orphaned":null,"_elementor_source":null,"embed_link":null,"_embed_link":null,"spotify_embed_code":null,"_spotify_embed_code":null,"_oembed_49eb4f33d26da85e7f2c4f155cbf6971":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"_edit_lock":"1694172583:12","_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_page_assets":[],"_elementor_version":null,"_elementor_pro_version":null,"_elementor_controls_usage":null,"_wp_old_date":"2023-03-21","_elementor_conditions":null,"_edit_last":"12","_wpml_word_count":null,"_wpml_media_featured":null,"_wpml_media_duplicate":null,"wpml_media_processed":null,"_top_nav_excluded":"","_cms_nav_minihome":"","_last_translation_edit_mode":"translation-editor","_elementor_template_widget_type":null,"_wpml_location_migration_done":null,"_thumbnail_id":"9921","njt_duplicate_count_duplicate":null,"_elementor_screenshot":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_wordproof_timestamp":null,"_wpml_post_translation_editor_native":null,"_wp_old_slug":null,"wat_je_gaat_doen_bij_gradient":null,"_wat_je_gaat_doen_bij_gradient":null,"jij_hebt":null,"_jij_hebt":null,"perks":null,"_perks":null,"tekstkleur":null,"_tekstkleur":null,"achtergrondkleur":null,"_achtergrondkleur":null,"samenvatting":null,"_samenvatting":null,"trigger":null,"_trigger":null,"trigger_subtitel":null,"_trigger_subtitel":null,"aanpak":null,"_aanpak":null,"aanpak_subtitel":null,"_aanpak_subtitel":null,"resultaat":null,"_resultaat":null,"resultaat_subtitel":null,"_resultaat_subtitel":null,"quote":null,"_quote":null,"quote_auteur":null,"_quote_auteur":null,"voornaam":null,"_voornaam":null,"rol":null,"_rol":null,"foto":null,"_foto":null,"linkedin":null,"_linkedin":null,"_elementor_css":null,"extra_afbeeldingen_case":null,"_extra_afbeeldingen_case":null,"youtube_url":null,"_youtube_url":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient\" \/>\n<meta property=\"og:description\" content=\"In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as: This episode is part of a series in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradient\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-21T09:34:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T11:29:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob Balm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Balm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/\"},\"author\":{\"name\":\"Bob Balm\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/person\\\/6504782e67520512f007e9a68b03c5f4\"},\"headline\":\"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07\",\"datePublished\":\"2022-10-21T09:34:41+00:00\",\"dateModified\":\"2023-09-08T11:29:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E07.jpg\",\"articleSection\":[\"Podcast episodes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/\",\"url\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/\",\"name\":\"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E07.jpg\",\"datePublished\":\"2022-10-21T09:34:41+00:00\",\"dateModified\":\"2023-09-08T11:29:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#primaryimage\",\"url\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E07.jpg\",\"contentUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E07.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/begradient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast afleveringen\",\"item\":\"https:\\\/\\\/begradient.com\\\/category\\\/podcast-afleveringen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#website\",\"url\":\"https:\\\/\\\/begradient.com\\\/\",\"name\":\"Gradient\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/begradient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\",\"name\":\"Gradient\",\"url\":\"https:\\\/\\\/begradient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png\",\"contentUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png\",\"width\":1500,\"height\":367,\"caption\":\"Gradient\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gradientb2bmarketing\\\/\",\"https:\\\/\\\/www.instagram.com\\\/begradient\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/person\\\/6504782e67520512f007e9a68b03c5f4\",\"name\":\"Bob Balm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"caption\":\"Bob Balm\"},\"url\":\"https:\\\/\\\/begradient.com\\\/en\\\/author\\\/bob\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/","og_locale":"en_US","og_type":"article","og_title":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient","og_description":"In this episode, our guest Jerrel Arkes, freelance SEO specialist and host of podcast Inbound4cast, gives his take on the evolution of SEO. We also look at what the role of SEO is within a demand gen strategy, and what the trends in SEO are, such as: This episode is part of a series in [&hellip;]","og_url":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/","og_site_name":"Gradient","article_published_time":"2022-10-21T09:34:41+00:00","article_modified_time":"2023-09-08T11:29:43+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg","type":"image\/jpeg"}],"author":"Bob Balm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Balm","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#article","isPartOf":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/"},"author":{"name":"Bob Balm","@id":"https:\/\/begradient.com\/#\/schema\/person\/6504782e67520512f007e9a68b03c5f4"},"headline":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07","datePublished":"2022-10-21T09:34:41+00:00","dateModified":"2023-09-08T11:29:43+00:00","mainEntityOfPage":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/"},"wordCount":141,"commentCount":0,"publisher":{"@id":"https:\/\/begradient.com\/#organization"},"image":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#primaryimage"},"thumbnailUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg","articleSection":["Podcast episodes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/","url":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/","name":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07 | Gradient","isPartOf":{"@id":"https:\/\/begradient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#primaryimage"},"image":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#primaryimage"},"thumbnailUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg","datePublished":"2022-10-21T09:34:41+00:00","dateModified":"2023-09-08T11:29:43+00:00","breadcrumb":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#primaryimage","url":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg","contentUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E07.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/begradient.com\/podcast-afleveringen\/veranderend-zoekgedrag-demand-gen-en-de-rol-van-seo-s01e07\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/begradient.com\/"},{"@type":"ListItem","position":2,"name":"Podcast afleveringen","item":"https:\/\/begradient.com\/category\/podcast-afleveringen\/"},{"@type":"ListItem","position":3,"name":"Changing Search Behavior: Demand Gen and the Role of SEO | S01E07"}]},{"@type":"WebSite","@id":"https:\/\/begradient.com\/#website","url":"https:\/\/begradient.com\/","name":"Gradient","description":"","publisher":{"@id":"https:\/\/begradient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/begradient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/begradient.com\/#organization","name":"Gradient","url":"https:\/\/begradient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/begradient.com\/#\/schema\/logo\/image\/","url":"https:\/\/begradient.com\/wp-content\/uploads\/2022\/07\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png","contentUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2022\/07\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png","width":1500,"height":367,"caption":"Gradient"},"image":{"@id":"https:\/\/begradient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gradientb2bmarketing\/","https:\/\/www.instagram.com\/begradient\/"]},{"@type":"Person","@id":"https:\/\/begradient.com\/#\/schema\/person\/6504782e67520512f007e9a68b03c5f4","name":"Bob Balm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","caption":"Bob Balm"},"url":"https:\/\/begradient.com\/en\/author\/bob\/"}]}},"_links":{"self":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts\/9962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/comments?post=9962"}],"version-history":[{"count":0,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts\/9962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/media\/9921"}],"wp:attachment":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/media?parent=9962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/categories?post=9962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/tags?post=9962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}