{"id":9954,"date":"2022-09-21T09:28:39","date_gmt":"2022-09-21T09:28:39","guid":{"rendered":"https:\/\/begradient.com\/uncategorized\/creating-the-demand-engine-how-to-come-up-with-a-creative-concept-s01e06\/"},"modified":"2023-09-08T11:28:32","modified_gmt":"2023-09-08T11:28:32","slug":"creating-the-demand-engine-how-to-come-up-with-a-creative-concept-s01e06","status":"publish","type":"post","link":"https:\/\/begradient.com\/en\/podcast-episodes\/creating-the-demand-engine-how-to-come-up-with-a-creative-concept-s01e06\/","title":{"rendered":"Creating the Demand Engine How to come up with a creative concept | S01E06"},"content":{"rendered":"\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4rDVYjEyjbxtdvW16grBFx?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n<p>How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient&#8217;s creatives: Fabian Bijman. Topics covered include:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>What is a creative concept and why is it so important?  <\/li>\n\n\n\n<li>What challenges have we encountered in creating creative concepts?  <\/li>\n\n\n\n<li>How do you come up with a creative concept?  <\/li>\n<\/ul>\n\n<p>This episode is part of a series of videos in which we explain what Demand gen is and how to apply it in your organization.  <\/p>\n\n<p>\u25ba See the entire series: https:\/\/youtube.com\/playlist?list=PLfbEZ9YoB0W0PA1DYz6oY_UxwriA3t0x6  <br\/>\u25ba Subscribe to our channel: https:\/\/www.youtube.com\/channel\/UCa8raW78pLpmfaQzv3I3lIw<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient&#8217;s creatives: Fabian Bijman. Topics covered include: This episode is part of a series of videos in which we [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-9954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-episodes"],"acf":[],"_elementor_source_image_hash":null,"_wp_attachment_backup_sizes":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_elementor_popup_display_settings":null,"_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"_elementor_is_screenshot":null,"_oembed_c20df2f369c0b3ecc5a430b0490b215d":null,"_oembed_858d65f9aa5ea80356bdc3ca70b70afe":null,"_oembed_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_time_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_20bcc060401754e2e44a944bab2d1119":null,"_oembed_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_time_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_c1e51587acdd6f7b99399159914bba82":null,"_oembed_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_time_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_ffef5431030b06ba6b7c3693aec70948":null,"_oembed_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_time_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_5c8d3563985123f323e8225d34235a42":null,"_oembed_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_time_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_196e47dd6329bbf617a8a3bf0d4cd578":null,"_oembed_558c6c4290e2f5eddcfc9e93e8806a99":null,"_oembed_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_time_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_0058f1ce77a0146b16fe594d0c626919":null,"_oembed_4020f75318bddd52dcee1c876f663e5f":null,"_oembed_time_4020f75318bddd52dcee1c876f663e5f":null,"_yoast_wpseo_primary_category":"58","_encloseme":"1","_wp_attachment_image_alt":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_library_id":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_priority":null,"_wpcode_note":null,"_wpcode_conditional_logic":null,"_wpcode_library_version":null,"_elementor_template_sub_type":null,"_wp_attachment_context":null,"_oembed_4afe4ad3b3a931cfe075fb5a3a925335":null,"_yoast_wpseo_bctitle":null,"__elementor_forms_snapshot":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_icl_lang_duplicate_of":null,"_menu_item_orphaned":null,"_elementor_source":null,"embed_link":null,"_embed_link":null,"spotify_embed_code":null,"_spotify_embed_code":null,"_oembed_49eb4f33d26da85e7f2c4f155cbf6971":null,"_elementor_edit_mode":null,"_elementor_template_type":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"_edit_lock":"1694172512:12","_wp_page_template":"default","_elementor_page_settings":null,"_elementor_data":null,"_elementor_page_assets":[],"_elementor_version":null,"_elementor_pro_version":null,"_elementor_controls_usage":null,"_wp_old_date":"2023-03-21","_elementor_conditions":null,"_edit_last":"12","_wpml_word_count":null,"_wpml_media_featured":null,"_wpml_media_duplicate":null,"wpml_media_processed":null,"_top_nav_excluded":"","_cms_nav_minihome":"","_last_translation_edit_mode":"translation-editor","_elementor_template_widget_type":null,"_wpml_location_migration_done":null,"_thumbnail_id":"9919","njt_duplicate_count_duplicate":null,"_elementor_screenshot":null,"_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":null,"_yoast_wpseo_metadesc":null,"_yoast_wpseo_linkdex":null,"_yoast_wpseo_content_score":null,"_yoast_wpseo_estimated-reading-time-minutes":null,"_yoast_wpseo_wordproof_timestamp":null,"_wpml_post_translation_editor_native":null,"_wp_old_slug":null,"wat_je_gaat_doen_bij_gradient":null,"_wat_je_gaat_doen_bij_gradient":null,"jij_hebt":null,"_jij_hebt":null,"perks":null,"_perks":null,"tekstkleur":null,"_tekstkleur":null,"achtergrondkleur":null,"_achtergrondkleur":null,"samenvatting":null,"_samenvatting":null,"trigger":null,"_trigger":null,"trigger_subtitel":null,"_trigger_subtitel":null,"aanpak":null,"_aanpak":null,"aanpak_subtitel":null,"_aanpak_subtitel":null,"resultaat":null,"_resultaat":null,"resultaat_subtitel":null,"_resultaat_subtitel":null,"quote":null,"_quote":null,"quote_auteur":null,"_quote_auteur":null,"voornaam":null,"_voornaam":null,"rol":null,"_rol":null,"foto":null,"_foto":null,"linkedin":null,"_linkedin":null,"_elementor_css":null,"extra_afbeeldingen_case":null,"_extra_afbeeldingen_case":null,"youtube_url":null,"_youtube_url":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient\" \/>\n<meta property=\"og:description\" content=\"How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient&#8217;s creatives: Fabian Bijman. Topics covered include: This episode is part of a series of videos in which we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/\" \/>\n<meta property=\"og:site_name\" content=\"Gradient\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T09:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T11:28:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bob Balm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bob Balm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/\"},\"author\":{\"name\":\"Bob Balm\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/person\\\/6504782e67520512f007e9a68b03c5f4\"},\"headline\":\"Creating the Demand Engine How to come up with a creative concept | S01E06\",\"datePublished\":\"2022-09-21T09:28:39+00:00\",\"dateModified\":\"2023-09-08T11:28:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/\"},\"wordCount\":144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E06.jpg\",\"articleSection\":[\"Podcast episodes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/\",\"url\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/\",\"name\":\"Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E06.jpg\",\"datePublished\":\"2022-09-21T09:28:39+00:00\",\"dateModified\":\"2023-09-08T11:28:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#primaryimage\",\"url\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E06.jpg\",\"contentUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/S01E06.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/begradient.com\\\/podcast-afleveringen\\\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/begradient.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast afleveringen\",\"item\":\"https:\\\/\\\/begradient.com\\\/category\\\/podcast-afleveringen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Creating the Demand Engine How to come up with a creative concept | S01E06\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#website\",\"url\":\"https:\\\/\\\/begradient.com\\\/\",\"name\":\"Gradient\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/begradient.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#organization\",\"name\":\"Gradient\",\"url\":\"https:\\\/\\\/begradient.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png\",\"contentUrl\":\"https:\\\/\\\/begradient.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png\",\"width\":1500,\"height\":367,\"caption\":\"Gradient\"},\"image\":{\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gradientb2bmarketing\\\/\",\"https:\\\/\\\/www.instagram.com\\\/begradient\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/begradient.com\\\/#\\\/schema\\\/person\\\/6504782e67520512f007e9a68b03c5f4\",\"name\":\"Bob Balm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g\",\"caption\":\"Bob Balm\"},\"url\":\"https:\\\/\\\/begradient.com\\\/en\\\/author\\\/bob\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/","og_locale":"en_US","og_type":"article","og_title":"Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient","og_description":"How do you come up with a creative concept for your #demandgen strategy? A format or capstone within which to convey your message over a longer period of time? We talked about it with one of Gradient&#8217;s creatives: Fabian Bijman. Topics covered include: This episode is part of a series of videos in which we [&hellip;]","og_url":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/","og_site_name":"Gradient","article_published_time":"2022-09-21T09:28:39+00:00","article_modified_time":"2023-09-08T11:28:32+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg","type":"image\/jpeg"}],"author":"Bob Balm","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Balm","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#article","isPartOf":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/"},"author":{"name":"Bob Balm","@id":"https:\/\/begradient.com\/#\/schema\/person\/6504782e67520512f007e9a68b03c5f4"},"headline":"Creating the Demand Engine How to come up with a creative concept | S01E06","datePublished":"2022-09-21T09:28:39+00:00","dateModified":"2023-09-08T11:28:32+00:00","mainEntityOfPage":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/"},"wordCount":144,"commentCount":0,"publisher":{"@id":"https:\/\/begradient.com\/#organization"},"image":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#primaryimage"},"thumbnailUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg","articleSection":["Podcast episodes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/","url":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/","name":"Creating the Demand Engine How to come up with a creative concept | S01E06 | Gradient","isPartOf":{"@id":"https:\/\/begradient.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#primaryimage"},"image":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#primaryimage"},"thumbnailUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg","datePublished":"2022-09-21T09:28:39+00:00","dateModified":"2023-09-08T11:28:32+00:00","breadcrumb":{"@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#primaryimage","url":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg","contentUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2023\/03\/S01E06.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/begradient.com\/podcast-afleveringen\/de-demand-engine-creeren-hoe-kom-je-tot-een-creatief-concept-s01e06\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/begradient.com\/"},{"@type":"ListItem","position":2,"name":"Podcast afleveringen","item":"https:\/\/begradient.com\/category\/podcast-afleveringen\/"},{"@type":"ListItem","position":3,"name":"Creating the Demand Engine How to come up with a creative concept | S01E06"}]},{"@type":"WebSite","@id":"https:\/\/begradient.com\/#website","url":"https:\/\/begradient.com\/","name":"Gradient","description":"","publisher":{"@id":"https:\/\/begradient.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/begradient.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/begradient.com\/#organization","name":"Gradient","url":"https:\/\/begradient.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/begradient.com\/#\/schema\/logo\/image\/","url":"https:\/\/begradient.com\/wp-content\/uploads\/2022\/07\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png","contentUrl":"https:\/\/begradient.com\/wp-content\/uploads\/2022\/07\/cropped-cropped-cropped-GRAD_LOGO_green_nobg.png","width":1500,"height":367,"caption":"Gradient"},"image":{"@id":"https:\/\/begradient.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/gradientb2bmarketing\/","https:\/\/www.instagram.com\/begradient\/"]},{"@type":"Person","@id":"https:\/\/begradient.com\/#\/schema\/person\/6504782e67520512f007e9a68b03c5f4","name":"Bob Balm","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf65ce1d8d42e1363858546b410bbcaea1e5de061f6f63b1766750993d2b2834?s=96&d=mm&r=g","caption":"Bob Balm"},"url":"https:\/\/begradient.com\/en\/author\/bob\/"}]}},"_links":{"self":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts\/9954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/comments?post=9954"}],"version-history":[{"count":0,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts\/9954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/media\/9919"}],"wp:attachment":[{"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/media?parent=9954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/categories?post=9954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/tags?post=9954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}