{"id":9218,"date":"2022-09-08T14:26:20","date_gmt":"2022-09-08T14:26:20","guid":{"rendered":"https:\/\/begradient.com\/uncategorized\/thought-leadership-for-dutch-saas\/"},"modified":"2023-02-10T16:08:37","modified_gmt":"2023-02-10T16:08:37","slug":"thought-leadership-for-dutch-saas","status":"publish","type":"post","link":"https:\/\/begradient.com\/en\/uncategorized\/thought-leadership-for-dutch-saas\/","title":{"rendered":"Thought leadership for Dutch SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9218\" class=\"elementor elementor-9218\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61ec2fa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61ec2fa8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b86f4f9\" data-id=\"2b86f4f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adf7617 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6adf7617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Thought leadership for Dutch SaaS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b1088b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"79b1088b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"770\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2022\/09\/Case-study-Owlin-1.png\" class=\"attachment-full size-full wp-image-9477\" alt=\"\" srcset=\"https:\/\/begradient.com\/wp-content\/uploads\/2022\/09\/Case-study-Owlin-1.png 1440w, https:\/\/begradient.com\/wp-content\/uploads\/2022\/09\/Case-study-Owlin-1-300x160.png 300w, https:\/\/begradient.com\/wp-content\/uploads\/2022\/09\/Case-study-Owlin-1-1024x548.png 1024w, https:\/\/begradient.com\/wp-content\/uploads\/2022\/09\/Case-study-Owlin-1-768x411.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9ea7e7 Accordian-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9ea7e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69fd8513\" data-id=\"69fd8513\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43aacbf4 operation-tabs elementor-widget elementor-widget-accordion\" data-id=\"43aacbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h5 id=\"elementor-tab-title-1131\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1131\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Trigger<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t<div id=\"elementor-tab-content-1131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1131\"><p>Owlin, an AI SaaS for Third-Party Risk Management (TPRM) and Market Intelligence helps large companies structure news and integrate risk and market insights into daily workflows. Biggest challenge for 2022: significantly increase inflow of high-quality prospects while gaining thought leadership. Using internal knowledge and expertise as a competitive advantage. Together with Owlin, Gradient set out to develop a strong multi-channel approach to thought leadership as part of a demand generation strategy. Continually share and validate value propositions through a variety of messages and channels.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h5 id=\"elementor-tab-title-1132\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1132\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Approach<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t<div id=\"elementor-tab-content-1132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1132\"><p>After carefully laying the groundwork by thoroughly validating the ideal customer profiles (ICP) and personas, we could get right to work. The goal was to unconditionally inform these ICPs (no gated content!) by providing valuable information about TPRM, primarily in the form of white papers. Helping our audiences make informed decisions relevant to their stage of purchase. This content was distributed through a hyper-targeted LinkedIn campaign.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h5 id=\"elementor-tab-title-1133\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1133\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Result<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t<div id=\"elementor-tab-content-1133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1133\"><p>Sales leads coming from marketing are well taken care of before they are passed on to sales, paving the way for explosive revenue growth. Our enterprise-level KPI dashboard provides real-time insights into lead stages and the overall sales cycle for continuous improvement.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Trigger\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Owlin, an AI SaaS for Third-Party Risk Management (TPRM) and Market Intelligence helps large companies structure news and integrate risk and market insights into daily workflows. Biggest challenge for 2022: significantly increase inflow of high-quality prospects while gaining thought leadership. Using internal knowledge and expertise as a competitive advantage. Together with Owlin, Gradient set out to develop a strong multi-channel approach to thought leadership as part of a demand generation strategy. Continually share and validate value propositions through a variety of messages and channels.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Approach\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>After carefully laying the groundwork by thoroughly validating the ideal customer profiles (ICP) and personas, we could get right to work. The goal was to unconditionally inform these ICPs (no gated content!) by providing valuable information about TPRM, primarily in the form of white papers. Helping our audiences make informed decisions relevant to their stage of purchase. This content was distributed through a hyper-targeted LinkedIn campaign.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Result\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Sales leads coming from marketing are well taken care of before they are passed on to sales, paving the way for explosive revenue growth. Our enterprise-level KPI dashboard provides real-time insights into lead stages and the overall sales cycle for continuous improvement.<\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41fecbf4 cta-book-a-call elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41fecbf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fb2bc7a\" data-id=\"3fb2bc7a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-303bcb4a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"303bcb4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Achieving sustainable growth - especially in challenging market conditions - requires a combination of longer-term strategic planning and strong tactical execution. Both result-oriented. Working with Gradient has resulted in short-term revenue impact while structurally growing the top of our funnel. We are ready for growth!\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8abfca elementor-widget elementor-widget-heading\" data-id=\"5d8abfca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">- Stefan Pekel, Chief Growth Officer Owlin<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dae63c3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5dae63c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/begradient.com\/en\/book-a-strategy-call\/\" id=\"link-popup\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429a63a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429a63a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35806961\" data-id=\"35806961\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d396b elementor-widget elementor-widget-heading\" data-id=\"b2d396b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">View more B2B marketing transformations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e826615 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4e826615\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13783 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/begradient.com\/en\/blog\/our-ceo-joost-jongbloed-joins-the-does-logistics-matter-podcast\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1.jpg\" class=\"attachment-full size-full wp-image-13792\" alt=\"\" srcset=\"https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1.jpg 1920w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1-300x169.jpg 300w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1-1024x576.jpg 1024w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1-768x432.jpg 768w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/06\/Episode-050-Digital-Marketing-in-Logistics-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/begradient.com\/en\/blog\/our-ceo-joost-jongbloed-joins-the-does-logistics-matter-podcast\/\" >\n\t\t\t\tOur CEO Joost Jongbloed joins the Does Logistics Matter?\u00a0Podcast\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11846 post type-post status-publish format-standard hentry category-team-members\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/begradient.com\/en\/team-members\/timo\/\" >\n\t\t\t\tTimo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"28\" data-next-page=\"https:\/\/begradient.com\/en\/wp-json\/wp\/v2\/posts\/9218\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trigger Approach Result Book a strategy call View more B2B marketing 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