{"id":3140,"date":"2022-08-12T06:52:03","date_gmt":"2022-08-12T06:52:03","guid":{"rendered":"https:\/\/begradient.com\/?page_id=3140"},"modified":"2026-01-26T14:41:09","modified_gmt":"2026-01-26T14:41:09","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/begradient.com\/en\/how-we-work\/","title":{"rendered":"How we work"},"content":{"rendered":"\t\t
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Transform your B2B marketing strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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And build a strong pipeline of high-quality leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our demand generation approach, we lead your team on the fastest path to results<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Transform your
B2B marketing
strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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And build a strong pipeline of high-quality leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our demand generation approach, we lead your team on the fastest path to results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Transform your
B2B marketing
strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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And build a strong pipeline of high-quality leads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With our demand generation approach, we lead your team on the fastest path to results.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Application of the EACH model for generating the right question<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The key to creating the right demand in awareness channels is to tell the extended story where your customers are already active We create and optimize marketing campaigns that provide value to buyers regarding your product, your value proposition, product features and the essence of your ability to differentiate.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Buying behavior, funnel analysis & dynamics in your pipeline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It is tempting to focus on generating short-term “leads” without considering whether this also contributes to a good structural pipeline and revenue. At Gradient, we place ourselves in the shoes of your buyers as well as your CRM, hunting for insights to strategically optimize for the long term. We understand your pipeline and revenue goals and provide the plan and insights to help you and your team meet them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Metrics, tracking & targets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help you set up a new demand generation model focused on generating leads with high purchase intent. Using our thorough performance analysis, we identify the best pipeline and revenue sources by channel. Based on this, we develop the strategy to get more buyers into your pipeline through this system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Digital marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We create and optimize marketing campaigns that are valuable to buyers regarding your product, your value proposition, product features and the essence of ability to differentiate As a result, we generate awareness and consideration leading to inbound leads with high purchase intent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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With this unique approach, we continuously implement new marketing tactics so you stay ahead. \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital media planning and execution \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our digital media strategy is aligned with the way B2B buyers discover, orient and buy products. Through our Demand Generation framework, we create a system to directly capture existing market demand in intent channels and structurally create new demand in awareness channels. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Integrated PR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help you take control of your PR by focusing on the optimal mix of high-quality earned media and your owned channels to boost your story in the marketplace – Podcasts, LinkedIn and YouTube. An approach with proven results that helps you build your brand as an industry leader. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Content and creative strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To stand out in the crowd, your brand must be authentic, different and appealing to your buyers. With our content and creative playbooks, templates and ongoing guidance, we help your team deliver high-quality content that is valuable to buyers and builds your pipeline. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Transform your B2B marketing strategy And build a strong pipeline of high-quality leads With our demand generation approach, we lead your team on the fastest path to results Book a strategy call Transform your B2B marketingstrategy And build a strong pipeline of high-quality leads With our demand generation approach, we lead your team on the 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