{"id":15815,"date":"2024-04-10T08:47:29","date_gmt":"2024-04-10T08:47:29","guid":{"rendered":"https:\/\/begradient.com\/industries\/it-cloud\/benchmarkrapport-it-cloud\/"},"modified":"2026-01-26T12:38:54","modified_gmt":"2026-01-26T12:38:54","slug":"benchmarkrapport-it-cloud","status":"publish","type":"page","link":"https:\/\/begradient.com\/en\/industries\/it-cloud\/benchmarkrapport-it-cloud\/","title":{"rendered":"Benchmarkrapport IT &amp; cloud"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15815\" class=\"elementor elementor-15815 elementor-14690\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e2c97 e-flex e-con-boxed e-con e-parent\" data-id=\"03e2c97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b914dec e-con-full e-flex e-con e-child\" data-id=\"b914dec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b630be elementor-widget elementor-widget-heading\" data-id=\"4b630be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmark Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1184b elementor-widget elementor-widget-heading\" data-id=\"ac1184b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b data-path-to-node=\"3\" data-index-in-node=\"24\">Digital Growth in IT &amp; Cloud<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a68cc elementor-widget elementor-widget-text-editor\" data-id=\"51a68cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The IT &amp; Cloud sector is changing rapidly. Are you still in the lead? Discover where your commercial opportunities and risks lie. Compare yourself with peers and gain sharp insight into the gap between ambition and reality in marketing, sales, and service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d616d elementor-widget elementor-widget-heading\" data-id=\"62d616d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key facts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8207f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9b8207f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Many IT &amp; Cloud companies lack a consistent stream of qualified inbound leads and rely too heavily on their network or one-off campaigns.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Without a clear ICP or sharp positioning, marketing messages fail to resonate, causing sales cycles to drag on unnecessarily.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Collaboration between marketing, sales, and service is often fragmented, whereas integrated RevOps structures are proven to drive better conversion, control, and scalability.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8f9a elementor-widget elementor-widget-heading\" data-id=\"74b8f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the benchmark report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a771568 elementor-widget elementor-widget-text-editor\" data-id=\"a771568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Scale smarter. Take the first step towards a better integrated growth strategy today.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-071ed42 e-con-full e-flex e-con e-child\" data-id=\"071ed42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e24607e elementor-widget elementor-widget-html\" data-id=\"e24607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/4623912.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"23c2d123-2402-4d8a-9038-d3f717b5c561\" data-portal-id=\"4623912\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0b9874 e-flex e-con-boxed e-con e-parent\" data-id=\"b0b9874\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92989dc e-con-full e-flex e-con e-child\" data-id=\"92989dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0688d2 elementor-widget elementor-widget-heading\" data-id=\"b0688d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Gradient<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ef7d6 elementor-widget elementor-widget-text-editor\" data-id=\"97ef7d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gradient is a full-funnel B2B marketing agency that helps IT and cloud companies achieve structural, profitable growth by optimizing marketing, sales, and service processes. In this benchmark study, we investigate how commercial teams in the Dutch cloud sector perform compared to each other, where they miss opportunities, and we share key focus areas to accelerate commercial growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a29c4ed partner-logo-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a29c4ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e094fcc\" data-id=\"e094fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6109d4 elementor-widget elementor-widget-heading\" data-id=\"e6109d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">#1 growth partner for IT &amp; Cloud<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5651c2a elementor-widget elementor-widget-image-carousel\" data-id=\"5651c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/05\/Logo-Ormilon-rgb_charcoal-purple-1024x512-1-300x150.png\" alt=\"Logo-Ormilon-rgb_charcoal-purple-1024x512\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/06\/group-one-logo.svg\" alt=\"group one logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/06\/ram-infotechnology-hosting-1-300x95.png\" alt=\"ram-infotechnology-hosting (1)\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2026\/01\/hostnet-tiny.png\" alt=\"hostnet-tiny\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Benchmark Report Digital Growth in IT &amp; Cloud The IT &amp; Cloud sector is changing rapidly. Are you still in the lead? Discover where your commercial opportunities and risks lie. Compare yourself with peers and gain sharp insight into the gap between ambition and reality in marketing, sales, and service. Key facts Many IT &amp; [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":14657,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15815","page","type-page","status-publish","hentry"],"acf":[],"_elementor_source_image_hash":null,"_wp_attachment_backup_sizes":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_elementor_popup_display_settings":"","_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"_elementor_is_screenshot":null,"_oembed_c20df2f369c0b3ecc5a430b0490b215d":null,"_oembed_858d65f9aa5ea80356bdc3ca70b70afe":null,"_oembed_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_time_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_20bcc060401754e2e44a944bab2d1119":null,"_oembed_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_time_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_c1e51587acdd6f7b99399159914bba82":null,"_oembed_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_time_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_ffef5431030b06ba6b7c3693aec70948":null,"_oembed_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_time_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_5c8d3563985123f323e8225d34235a42":null,"_oembed_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_time_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_196e47dd6329bbf617a8a3bf0d4cd578":null,"_oembed_558c6c4290e2f5eddcfc9e93e8806a99":null,"_oembed_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_time_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_0058f1ce77a0146b16fe594d0c626919":null,"_oembed_4020f75318bddd52dcee1c876f663e5f":null,"_oembed_time_4020f75318bddd52dcee1c876f663e5f":null,"_yoast_wpseo_primary_category":null,"_encloseme":null,"_wp_attachment_image_alt":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_library_id":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_priority":null,"_wpcode_note":null,"_wpcode_conditional_logic":null,"_wpcode_library_version":null,"_elementor_template_sub_type":null,"_wp_attachment_context":null,"_oembed_4afe4ad3b3a931cfe075fb5a3a925335":null,"_yoast_wpseo_bctitle":null,"__elementor_forms_snapshot":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_icl_lang_duplicate_of":null,"_menu_item_orphaned":null,"_elementor_source":null,"embed_link":null,"_embed_link":null,"spotify_embed_code":null,"_spotify_embed_code":null,"_oembed_49eb4f33d26da85e7f2c4f155cbf6971":null,"_elementor_edit_mode":"builder","_elementor_template_type":"wp-page","_wp_attached_file":null,"_wp_attachment_metadata":null,"_edit_lock":"1769431217:21","_wp_page_template":"default","_elementor_page_settings":{"hide_title":"yes"},"_elementor_data":"[{\"id\":\"03e2c97\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"row\",\"flex_gap\":{\"unit\":\"px\",\"size\":0,\"column\":\"0\",\"row\":\"0\"},\"margin\":{\"unit\":\"px\",\"top\":\"100\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"80\",\"right\":\"0\",\"bottom\":\"80\",\"left\":\"0\",\"isLinked\":false},\"flex_direction_tablet\":\"column\",\"margin_tablet\":{\"unit\":\"px\",\"top\":\"80\",\"right\":\"10\",\"bottom\":\"20\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"100\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"b914dec\",\"elType\":\"container\",\"settings\":{\"flex_direction\":\"column\",\"content_width\":\"full\",\"width\":{\"unit\":\"%\",\"size\":57},\"flex_gap\":{\"column\":\"5\",\"row\":\"5\",\"isLinked\":true,\"unit\":\"px\",\"size\":5},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"15\",\"bottom\":\"0\",\"left\":\"40\",\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"20\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":false},\"_flex_align_self_mobile\":\"flex-start\",\"_flex_size\":\"none\",\"_element_width\":\"initial\",\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[{\"id\":\"4b630be\",\"elType\":\"widget\",\"settings\":{\"title\":\"Benchmark 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