{"id":14984,"date":"2024-04-10T08:47:29","date_gmt":"2024-04-10T08:47:29","guid":{"rendered":"https:\/\/begradient.com\/industries\/transport-and-logistics\/full-funnel-marketing-scan\/"},"modified":"2025-12-16T11:16:41","modified_gmt":"2025-12-16T11:16:41","slug":"full-funnel-marketing-scan","status":"publish","type":"page","link":"https:\/\/begradient.com\/en\/industries\/transport-and-logistics\/full-funnel-marketing-scan\/","title":{"rendered":"Full Funnel Marketing Scan"},"content":{"rendered":"<h1>Full Funnel Marketing Scan<\/h1>\n<h2>Get instant insights into your growth potential.<\/h2>\n<p>Every logistics service provider wants to grow. But what\u2019s holding you back commercially? With our full funnel marketing scan, we identify which stages of your funnel need improvement. Where does the process stall from visibility to revenue, or from lead to customer? We assess your marketing funnel using the <em>Educate, Attract, Convert, Hook<\/em> model.    <\/p>\n<p>After the scan, you\u2019ll gain clear insights into your marketing potential by answering questions such as:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Is your online presence strong enough to truly be visible?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How easy is it for leads to convert?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Are you investing enough in customer retention?<\/li>\n<\/ul>\n<p data-pm-slice=\"1 1 []\">Fill in the form and we\u2019ll get back to you with your personalized full funnel marketing scan.<\/p>\n<p>#1 growth partner for Transport &amp; Logistics<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2023\/05\/paccar.png\" alt=\"paccar\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2023\/05\/renault.png\" alt=\"renault\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2023\/05\/DAF-logo.png\" alt=\"DAF logo\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/01\/KIt_STOGxj2q-300x101.png\" alt=\"Seabourne Logistics\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/MAG45-logo-zwart-300x120.png\" alt=\"MAG45 logo zwart\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/05\/images-5-300x138.png\" alt=\"Amsterdam Warehouse Company logo\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/05\/Logo-4-300x155.png\" alt=\"TransConnect logo\" \/><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/06\/share-logistics-1200x589-1-300x147.jpg\" alt=\"share logistics\" \/><\/figure>\n<h2>The sector is changing. <br \/>Growth means transformation.<\/h2>\n<p>The pressure on margins, staff and technology is unprecedented. At the same time, customers increasingly expect more: faster service, real-time communication, a frictionless experience. <\/p>\n<p>Gradient specializes in commercial transformation in transport &amp; logistics. We connect strategy to execution &#8211; with marketing, sales and service that does convert. <\/p>\n<h2>Benchmark Report<\/h2>\n<p>The results of the national benchmark study on digitization in transportation &amp; logistics are in. Sit back, allow yourself insight into the digital gap between logistics service providers and their customers, and discover where your organization stands.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/begradient.com\/en\/industries\/transport-and-logistics\/growing-profitably-through-digital-transformation\/\"><br \/>\n\t\t\t\t\t\t\t\t\tDownload the benchmark report<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>The biggest growth blockers in transport and logistics<\/h2>\n<h3>Growthblockers:<\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\tMarketing and sales silos hinder strategic growth.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tUnclear positioning\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tLow inflow of quality leads\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tPoor conversion from lead to loyal customer\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tLimited time and capacity internally\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h3>Gradient&#8217;s growth accelerators <\/h3>\n<ul>\n<li>\n\t\t\t\t\t\t\t\t\t\tGrowth strategy aligned with customer data and market potential.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tProposition and brand positioning that stand out.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tPerformance and lead nurturing through HubSpot and automations.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tFunnel optimization and sales support with CRM integration.\n\t\t\t\t\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t\t\t\t\tGradient as an extension: from strategy to execution.\n\t\t\t\t\t\t\t\t\t<\/li>\n<\/ul>\n<h2>Results you can build on<br \/>\n<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel-1024x576.jpg\" alt=\"\" srcset=\"https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel-1024x576.jpg 1024w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel-300x169.jpg 300w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel-768x432.jpg 768w, https:\/\/begradient.com\/wp-content\/uploads\/2024\/03\/Ontwerp-zonder-titel.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Amsterdam Warehouse Company<\/h2>\n<p>All requests at Amsterdam Warehouse Company are centralized in HubSpot&#8217;s Service Hub. We track tickets, create more visibility, and increase the efficiency of the service process, with a smart backend that simplifies operations. <\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/begradient.com\/cases\/amsterdam-warehouse-company\/\"><br \/>\n\t\t\t\t\t\t\t\t\tView the case<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>Seabourne Logistics<\/h2>\n<article dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:228335cc-e08d-492f-a6c9-37531e58382c-4\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<p data-start=\"0\" data-end=\"284\" data-is-last-node=\"\" data-is-only-node=\"\">All online visibility and lead generation at Seabourne Logistics have been optimized with an integrated SEO and SEA approach. By using Google Analytics 4, Leadinfo, and hyper-local campaigns, leads are now generated weekly, and the right customers are efficiently followed up. <\/p>\n<\/article>\n<p>\t\t\t\t\t<a href=\"https:\/\/begradient.com\/cases\/seabourne-logistics\/\"><br \/>\n\t\t\t\t\t\t\t\t\tView the case<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/09\/Seabourne-Logistics-Case-1-1024x576.png\" alt=\"\" srcset=\"https:\/\/begradient.com\/wp-content\/uploads\/2025\/09\/Seabourne-Logistics-Case-1-1024x576.png 1024w, https:\/\/begradient.com\/wp-content\/uploads\/2025\/09\/Seabourne-Logistics-Case-1-300x169.png 300w, https:\/\/begradient.com\/wp-content\/uploads\/2025\/09\/Seabourne-Logistics-Case-1-768x432.png 768w, https:\/\/begradient.com\/wp-content\/uploads\/2025\/09\/Seabourne-Logistics-Case-1.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2><strong>Now is the moment to change gears<\/strong><\/h2>\n<p>In practice, we see that many opportunities remain unexploited. This does not come as a surprise when you see the challenges that logistics service providers currently face. Rising costs, tight labor markets and increased competition are putting significant pressure on margins.<\/p>\n<p>All the more reason to embrace digitization, precisely because doing nothing carries the necessary downside risks. Clients expect more and more in terms of digital services and (real-time) communication <\/p>\n<h2><strong>Acting together<\/strong><\/h2>\n<p>Don&#8217;t want to wait any longer and find out now what it takes to transform into a customer-centric, data-driven organization? <a href=\"https:\/\/begradient.com\/en\/book-a-strategy-call\/\">Contact us<\/a> and we&#8217;ll set up an appointment right away.  <\/p>\n<h2>Commercial growth acceleration starts with Gradient.<\/h2>\n<p>\t\t\t\t\t<a role=\"button\"><br \/>\n\t\t\t\t\t\t\t\t\tSchedule an introduction<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Full Funnel Marketing Scan Get instant insights into your growth potential. Every logistics service provider wants to grow. But what\u2019s holding you back commercially? With our full funnel marketing scan, we identify which stages of your funnel need improvement. Where does the process stall from visibility to revenue, or from lead to customer? 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