{"id":14669,"date":"2024-03-13T11:23:45","date_gmt":"2024-03-13T11:23:45","guid":{"rendered":"https:\/\/begradient.com\/industries\/b2b-e-commerce\/"},"modified":"2025-06-30T15:12:54","modified_gmt":"2025-06-30T15:12:54","slug":"b2b-e-commerce","status":"publish","type":"page","link":"https:\/\/begradient.com\/en\/industries\/b2b-e-commerce\/","title":{"rendered":"B2B e-commerce"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B2B E-commerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Transforming digitally to grow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stop traditional sales and start your digital transformation. Whether you’re waiting for it or not: if you want to survive as a B2B, you have to transform digitally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule an introduction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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#1 growth partner for B2B E-commerce<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Lisman<\/figure><\/div>
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\"SafeScan-Logo\"<\/figure><\/div>
\"67064061ee90f_rHrmbBuJ3\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Results you can build on\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Lisman Forklifts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lisman Forklifts is a family-owned company that has been a household name in the world of forklifts for more than 50 years. This is a world where commerce moves fast: every day there is new stock and every day customers must be informed of it. Some of this process was still done by hand, with each machine’s name, photo, and every specification manually put into the email. The challenge for Gradient: make sending these emails more personal, smarter and easier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView the case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Transform your ERP with digital marketing tools<\/strong><\/h2>

Do you have an ERP system, but lack a good digital marketing and sales tool? Do you have a traditional marketing and sales organization? Or struggling to reach your prospects digitally?<\/p>

We make digital your main channel to generate quality leads, let customers easily order online, and boost cross- and upsells and customer retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Unlock the power of customer satisfaction and data-driven growth with Gradient. Take the step to a customer-centric future in B2B e-commerce now. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule an introduction<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

B2B E-commerce Transforming digitally to grow Stop traditional sales and start your digital transformation. Whether you’re waiting for it or not: if you want to survive as a B2B, you have to transform digitally. Schedule an introduction #1 growth partner for B2B E-commerce Results you can build on Lisman Forklifts Lisman Forklifts is a family-owned […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10092,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14669","page","type-page","status-publish","hentry"],"acf":[],"_elementor_source_image_hash":null,"_wp_attachment_backup_sizes":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_elementor_popup_display_settings":"","_elementor_global_widget_included_posts":null,"_elementor_screenshot_failed":null,"_elementor_location":null,"_elementor_priority":null,"_elementor_code":null,"_elementor_extra_options":null,"_elementor_is_screenshot":null,"_oembed_c20df2f369c0b3ecc5a430b0490b215d":null,"_oembed_858d65f9aa5ea80356bdc3ca70b70afe":null,"_oembed_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_time_1760c26966eb47469322c7b4c5ae7077":null,"_oembed_20bcc060401754e2e44a944bab2d1119":null,"_oembed_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_time_f7a9e644c801a47c2b4f8e69fb03890a":null,"_oembed_c1e51587acdd6f7b99399159914bba82":null,"_oembed_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_time_56c2e10bf89361d24bbc9bf50b02b2b3":null,"_oembed_ffef5431030b06ba6b7c3693aec70948":null,"_oembed_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_time_e95798b35ea65385ff5a2890ff7fe1bf":null,"_oembed_5c8d3563985123f323e8225d34235a42":null,"_oembed_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_time_585a3e6fa40045bbf31674eaccd9462e":null,"_oembed_196e47dd6329bbf617a8a3bf0d4cd578":null,"_oembed_558c6c4290e2f5eddcfc9e93e8806a99":null,"_oembed_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_time_d16c99919345a20d43d3cce75101ecbb":null,"_oembed_0058f1ce77a0146b16fe594d0c626919":null,"_oembed_4020f75318bddd52dcee1c876f663e5f":null,"_oembed_time_4020f75318bddd52dcee1c876f663e5f":null,"_yoast_wpseo_primary_category":null,"_encloseme":null,"_wp_attachment_image_alt":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_library_id":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_priority":null,"_wpcode_note":null,"_wpcode_conditional_logic":null,"_wpcode_library_version":null,"_elementor_template_sub_type":null,"_wp_attachment_context":null,"_oembed_4afe4ad3b3a931cfe075fb5a3a925335":null,"_yoast_wpseo_bctitle":null,"__elementor_forms_snapshot":null,"_yoast_wpseo_meta-robots-noindex":null,"_yoast_wpseo_meta-robots-nofollow":null,"_wp_trash_meta_status":null,"_wp_trash_meta_time":null,"_wp_desired_post_slug":null,"_icl_lang_duplicate_of":null,"_menu_item_orphaned":null,"_elementor_source":null,"embed_link":null,"_embed_link":null,"spotify_embed_code":null,"_spotify_embed_code":null,"_oembed_49eb4f33d26da85e7f2c4f155cbf6971":null,"_elementor_edit_mode":"builder","_elementor_template_type":"wp-page","_wp_attached_file":null,"_wp_attachment_metadata":null,"_edit_lock":null,"_wp_page_template":"default","_elementor_page_settings":{"hide_title":"yes"},"_elementor_data":"[{\"id\":\"2abf4e6\",\"elType\":\"section\",\"settings\":{\"background_background\":\"classic\",\"background_image\":{\"url\":\"\",\"id\":\"\",\"alt\":\"\",\"source\":\"library\",\"size\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.40000000000000002220446049250313080847263336181640625,\"sizes\":[]},\"shape_divider_bottom_width\":{\"unit\":\"%\",\"size\":100,\"sizes\":[]},\"shape_divider_bottom_height\":{\"unit\":\"px\",\"size\":97,\"sizes\":[]},\"shape_divider_bottom_negative\":\"yes\",\"padding\":{\"unit\":\"px\",\"top\":\"0150\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"background_position\":\"center 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Stop traditional sales and start your digital transformation. 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Lisman Forklifts is a family-owned company that has been a household name in the world of forklifts for more than 50 years. This is a world where commerce moves fast: every day there is new stock and every day customers must be informed of it. Some of this process was still done by hand, with each machine's name, photo, and every specification manually put into the email. The challenge for Gradient: make sending these emails more personal, smarter and easier.<\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"-50\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"20\",\"isLinked\":false},\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=c27d01c\",\"text_color\":\"globals\\\/colors?id=3f22402\"}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"6c8e533\",\"elType\":\"widget\",\"settings\":{\"text\":\"View the case\",\"align\":\"right\",\"border_radius\":{\"unit\":\"px\",\"top\":\"8\",\"right\":\"8\",\"bottom\":\"8\",\"left\":\"8\",\"isLinked\":true},\"text_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"44\",\"bottom\":\"17\",\"left\":\"44\",\"isLinked\":false},\"_transform_translate_popover\":\"transform\",\"_transform_translateX_effect\":{\"unit\":\"px\",\"size\":-32,\"sizes\":[]},\"_transform_translateY_effect\":{\"unit\":\"px\",\"size\":40,\"sizes\":[]},\"__dynamic__\":[],\"__globals__\":{\"background_color\":\"globals\\\/colors?id=primary\",\"typography_typography\":\"globals\\\/typography?id=485458f\",\"button_text_color\":\"globals\\\/colors?id=3f22402\",\"button_background_hover_color\":\"globals\\\/colors?id=219c185\"},\"link\":{\"url\":\"https:\\\/\\\/begradient.com\\\/en\\\/case-studies\\\/dynamic-email-at-scale-for-family-business-in-forklifts\\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"26fa52b\",\"elType\":\"section\",\"settings\":{\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"15\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"40\",\"right\":0,\"bottom\":\"40\",\"left\":0,\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"40\",\"right\":0,\"bottom\":\"40\",\"left\":0,\"isLinked\":true},\"_title\":\"Info\",\"content_position\":\"middle\"},\"elements\":[{\"id\":\"f1c19b8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"padding_tablet\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"40\",\"bottom\":\"40\",\"left\":\"40\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"30\",\"bottom\":\"30\",\"left\":\"30\",\"isLinked\":true}},\"elements\":[{\"id\":\"87f75aa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Transform your ERP with digital marketing tools<\\\/strong><\\\/h2>

Do you have an ERP system, but lack a good digital marketing and sales tool? Do you have a traditional marketing and sales organization? Or struggling to reach your prospects digitally?<\\\/p>

We make digital your main channel to generate quality leads, let customers easily order online, and boost cross- and upsells and customer retention.<\\\/span><\\\/p>\",\"__globals__\":{\"typography_typography\":\"globals\\\/typography?id=text\"},\"_element_width\":\"initial\",\"_element_custom_width\":{\"unit\":\"%\",\"size\":96.061000000000007048583938740193843841552734375},\"_flex_size\":\"none\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a12cc00\",\"elType\":\"section\",\"settings\":{\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":0,\"bottom\":\"\",\"left\":0,\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"60\",\"right\":0,\"bottom\":\"60\",\"left\":0,\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"40\",\"right\":0,\"bottom\":\"40\",\"left\":0,\"isLinked\":true},\"_title\":\"CTA\"},\"elements\":[{\"id\":\"b0dbe66\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"background_background\":\"classic\",\"border_radius\":{\"unit\":\"px\",\"top\":\"8\",\"right\":\"8\",\"bottom\":\"8\",\"left\":\"8\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"57\",\"right\":\"0\",\"bottom\":\"6\",\"left\":\"0\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"16\",\"right\":\"16\",\"bottom\":\"8\",\"left\":\"16\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"32\",\"right\":\"16\",\"bottom\":\"8\",\"left\":\"16\",\"isLinked\":false},\"space_between_widgets_tablet\":0,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"16\",\"bottom\":\"0\",\"left\":\"16\",\"isLinked\":false},\"__globals__\":{\"background_color\":\"globals\\\/colors?id=219c185\"}},\"elements\":[{\"id\":\"d000d38\",\"elType\":\"widget\",\"settings\":{\"title\":\"Unlock the power of customer satisfaction and data-driven growth with Gradient. 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