Learn all about demand marketing

Being a marketer in B2B means a lifelong journey of learning and improving. At least that has been our experience. And we would like to share the fruits of that experience with you. On this page you will find our key resources to educate yourself as a marketer, as well as practical templates and tools that we use every day to grow our clients, and that you can apply to your marketing today. Have fun!

Podcast: The Secret inGradient

Welcome to The Secret InGradient. Our podcast that takes you into the depths of demand marketing, marketing strategy and the latest tactics that work best. Here the demand gen secrets are revealed by marketers who are themselves at the controls. Our in-house domain specialists along with B2B marketing experts and industry leaders.

Gradiator Jesca "Our podcast is actually a kind of live report of what we do in practice. Super informative!"

Listen on your favorite podcast platform


We Gradiators like to learn every day, which is why we are in the growth business. So much to explore, to learn and to become good at. We believe that learning is also about sharing. Knowledge, such as through our podcast and live sessions. But also by providing the tools that Gradiators work with in growing our clients’ business.

Book a strategy call with a Gradiator

Book a strategy call to see how our demand generation approach can help you transform your marketing system and: