Stellar launch for USA martech unicorn

Trigger Become known before becoming dominant After having become an industry leader in behavioral marketing software in the US & UK, Wunderkind (WK) started its European expansion in 2022 with the Dutch market. Goal: become #1 personalization software for online retailers. Reaching this goal requires three key achievements:– Generate awareness among specific online retailer segment […]

Thought leadership for Dutch SaaS

Owlin – Thought leadership in SaaS Trigger How to become a thought leader in SaaS? Owlin, an AI SaaS for Third-Party Risk Management (TPRM) and Market Intelligence helps large corporations to structure news and integrate risk and market insights into daily workflows. Biggest challenge for 2022: significantly increase the inflow of high quality prospects whilst […]

Scaleability through automation in services industry

Trigger Locked revenue due to poor profiling As candidate databases grow over time, The Employment Group (TEG) wants to unlock them for their clients on a regular basis, present ing relevant candidates and get them qualified. Efficiently and absorbing minimal time of the consultants. Reaching this goal requires three key achievements: – Identify which candidate […]