Scaleability through automation in services industry

Locked revenue due to poor profiling

As candidate databases grow over time, The Employment Group (TEG) wants to unlock them for their clients on a regular basis, present ing relevant candidates and get them qualified.
Efficiently and absorbing minimal time of the consultants.

Reaching this goal requires three key achievements:
– Identify which candidate data is relevant to the client
– Define how to match candidate profile and client needs automatically
– Create an automated process for seamless follow-up and qualification

Data-driven automation on in-depth profile matches

Advanced segments are created to make sure only candidates matching the client’s desired job profile are selected.
Then the client receives a recurring automated email in which the selection is presented.
When there’s a candidate that perfectly fits into his/her organization, the client requests more information to the responsive consultant.
After the request, it’s up to the consultant to get the candidate qualified.

Unlocked revenue streams and cost savings

Operating through this process, consultants can spend their time in a relevant way: by creating a better match, qualification takes less time. Qualifying more candidates in less time leads to a significant increase in revenue.

"Gradient helps us grow better."

"In times of resources scarcity and high demands from our customers it is vital to our organization to deliver better results to our customers faster. With this marketing automation project Gradient helped us making significant steps in the way we create value."

- Yolanda de Both, CFO of The Employment Group

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