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Become known before becoming dominant

After having become an industry leader in behavioral marketing software in the US & UK, Wunderkind (WK) started its European expansion in 2022 with the Dutch market. Goal: become #1 personalisation software for online retailers.

Reaching this goal requires three key achievements:
– Generate awareness amongst specific online retailer segment

– Generate demand amongst specific online retailer segments

– Build high quality pipeline of leads that are ready to buy

Targeted education. Integrated & from get go

Focussing on online retail creates a clear view on Serviceable Obtainable Market and players within. CEO’s & CMO’s were introduced to WK through PR: news-heavy and leading articles in their key media. Then this group was provided cutting edge research on the Dutch market, enabling to do well informed decision making. To close the loop, they were enabled to re engage with WK via LinkedIn in their pursuit to obtain critical insights on their audience’s needs and ways to cater for those via personalisation technology.

Brand established. Pipeline filled. Retailers buying

Within 2 months after first PR coverage 100% of the target retailers have engaged with WK, resulting in deals closed and a strong pipeline, urging WK to ramp up its Dutch team extension urgently.

"Gradient, our partner for growth."

“In our quest to dominate the personalisation space within Martech Gradient has helped us a great deal by taking a two-pronged approach: firstly getting us on the radar with our audiences and secondly getting them highly interested in Wunderkinds’ proposition via high quality content and hyper targeted messaging. In NL we’re growing fast and good.”

- Wouter Koch, general manager Wunderkind NL

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