As candidate databases grow over time, The Employment Group (TEG) wants to unlock them for their clients on a regular basis, present ing relevant candidates and get them qualified. Efficiently and absorbing minimal time of the consultants.
Reaching this goal requires three key achievements:
– Identify which candidate data is relevant to the client
– Define how to match candidate profile and client needs automatically
– Create a automated process for seamless follow-up and qualification
Advanced segments are created to make sure only candidates matching the client’s desired job profile are selected. Then the client receives a recurring automated email in which the selection is presented. When there’s a candidate that perfectly fits into his/her organization, the client requests more information to the responsable consultant. After the request, it’s up to the consultant to get the candidate qualified.
“In times of resources scarcity and high demands from our customers it is vital to our organization to deliver better results to our customers faster. With this marketing automation project Gradient helped us making significant steps in the way we create value.”
- Yolanda de Both, CFO of The Employment Group
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