After carefully laying the groundwork by thoroughly validating ideal customer profiles (ICP) and personas, we could hit the ground running. Aim was to educate these ICP’s unconditionally by providing valuable TPRM-related information, which came primarily in the form of white papers. Helping our targets to make well informed decisions relevant to their buying stage. This content was distributed through a hyper-targeted LinkedIn campaign.
“Realizing sustainable growth - especially in challenging market circumstances - requires a combination of longer term strategic planning and and strong tactical execution. Both results driven. Working with Gradient has resulted in short term impact on revenue whilst growing the top of our funnel structurally. We're set up for growth!”
- Stefan Pekel, Chief Growth Officer Owlin
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