WE ARE GRADIENT

Foresight into future

 
 
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Our story

Working with the world’s biggest brands over the last decades gave us two key insights. First: marketing data, when simplified, enables marketing professionals to rise above the day-to-day. Growing to a more strategic, more meaningful role.

Secondly, companies claim to be customer centric. But too often we found that the only things that matter were winning industry awards, following competitors' every move, squeezing as much profit as possible out of each customer, or all of the above. So, we learned that only when people are genuinely being put first, things will scale for the long run. We act accordingly.

WE ARE GRADIENT. WE PUT PEOPLE FIRST, AND THE REST WILL FOLLOW.

 
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The origin of Gradient

Marketers' impact is the function of numerous variables in countless areas, multiplied by the speed of implementation. They orchestrate things like brand story, profitability, consumer insight, data quality and availability, technology and team output, just to name a few.

The complexity is that all variables impact one another. The direction for growth or decline of one variable is impacting the other, or a multitude of others. The total size, the direction and change of the sum of all the variables in play is explained by the ‘Gradient’ (find us on Wiki).

 

WE ARE GRADIENT. NEED SOME IMPACT ON YOURS?

 

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Our management team

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CEO

Joost Jongbloed

joost@begradient.com

LinkedIn

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CCO

Peter Koonen

peter@begradient.com

LinkedIn

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COO

Siebren Benedictus

siebren@begradient.com

LinkedIn

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CPO

Dave Kruizinga

dave@begradient.com

LinkedIn

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CTO

Roelof Blom

roelof@begradient.com

LinkedIn

 
 

We eat our own dogfood

We eat our own dogfood. Not in the sense that we repetitively do the same thing over and over again. It means that we constantly practice what we preach. 

We Automate to Innovate, yes we’re a lazy bunch ;-) We invest our time efficiently, always focusing on creativity and innovation and delivering the best results. Therefore we look for every opportunity to automate repetitive tasks.

That is why we created Finn.

Finn, our SaaS-product, delivers plug and play marketing intelligence: generating insights, actions and predictions for advertising and e-commerce.


Insights That Click For You

Our algorithms will teach what happened on your websites and why.

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Actions & Alerts

We provide actionable alerts that will save you hours in Excel and Google Analytics enabling you to fix pain-points instantly.


Future Predictions

AI does the hard work of determining the future. You can takeaction now to optimize the outcomes of tomorrow.

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Marketing and Ecommerce integration

Displaying audience clicks and shopping conversion on the same page. Enabling marketers to connect the dots between product sales and marketing optimization.


We use Finn as our automated marketing companion, constantly improving the quality and distribution of insights for our clients, and of our own business.

Visit finnsights.com for more features and information.

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