WE ARE GRADIENT

Foresight into future

 
 
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Our story

Working with the world’s biggest brands over the last decades gave us two key insights. First: data, when simplified, enables marketing, product, HR and BI professionals to rise above the day-to-day. Growing to a more strategic, more meaningful role.

Secondly, companies claim to be customer centric. But too often we found that the only things that matter were winning industry awards, following competitors' every move, squeezing as much profit as possible out of each customer, or all of the above. So, we learned that only when people are genuinely being put first, things will scale for the long run. We act accordingly.

WE ARE GRADIENT. WE PUT PEOPLE FIRST, AND THE REST WILL FOLLOW.

 
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The origin of Gradient

Business leaders' impact is the function of numerous variables in countless areas, multiplied by the speed of implementation. They orchestrate things like brand story, profitability, consumer insight, data quality and availability, technology, product and team output, just to name a few.

The complexity is that all variables impact one another. The direction for growth or decline of one variable is impacting the other, or a multitude of others. The total size, the direction and change of the sum of all the variables in play is explained by the ‘Gradient’ (find us on Wiki).

 

WE ARE GRADIENT. NEED SOME IMPACT ON YOURS?

 

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Our management team

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CEO

Joost Jongbloed

joost@begradient.com

LinkedIn

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CCO

Peter Koonen

peter@begradient.com

LinkedIn

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CPO

Dave Kruizinga

dave@begradient.com

LinkedIn

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COO

Siebren Benedictus

siebren@begradient.com

LinkedIn

 
 

Our partners

Gradient is proud member of DDMA, the Dutch Data Driven Marketing Association. With its 330 members the(!) Dutch platform for marketing and data. 

Our aim with DDMA is to help lift the NL marketing industry to higher, more personalized and meaningful levels. For both brands and consumers. Key to this is it principle of data driven reciprocity: in order to create meaningful relationships, both consumers and brands need to ‘give’ in order to ‘get’. And that’s where we can help DDMA playing a key role in our industry. Together we learn and create something beautiful. Read more about Gradient on the DDMA website.

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